Brand Manager

Nestlé; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Nestlé Malaysia is seeking a Brand Manager to delight target consumers, build a strong brand and deliver impactful brand-building results. You will lead consumer-focused initiatives, activation plans and in-store strategies to drive growth.

You will develop consumer portraits, pricing and promotional strategies for key channels and work cross-functionally with sales, trade and marketing teams to ensure brand vibrancy and measurable impact.

Qualifications

• 5+ years of experience in marketing or brand management.
• At least 2 years in another function, ideally Sales or FMCG.
• Experience with eBusiness is a plus.

Responsibilities

• Develops consumer portrait and engagement funnel for the brand.
• Activates Brand Essence.
• Manages basket, packaging, NHW dashboard, and related services for the brand.
• Develops consumer portrait and pricing/promotional strategy for key channels.
• Maintains consumer centricity and drives brand innovations.
• Contributes to big ideas and agency partnerships to create brand experiences.

Skills

Brand management

Marketing strategy

Consumer insights

Cross-functional collaboration

Education

Bachelor's degree

Job description

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Company: Nestlé Malaysia

Type of contract: Permanent

5+ Years Experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of a Brand Manager…

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
• Activates Brand Essence.
• Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand.
• Develops and updates consumer portrait, understands in store environment, contributes to categorystrategy, defi nes desired relative price, provides recommendation to pricing and promotional strategy,proposes SKUs for key channels and key customers.
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline,maintains vibrancy via relevant renovation for his/her brands.
• Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks andmonitors the performance, health and strategic alignment. Understands business impact of PFME and TTSinvestment of her/his brand.
• Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive andrewarding brand experiences. Works in partnership with communication agencies and ensures all brandcommunication contributes to enhancing the company image of trusted NHW leader.

What Will Make You Successful

• Bachelor Degree in any related discipline
• Minimum 5 years experience in marketing or brand experience
• 2 years in other function ideally in Sales or equivalent FMCG
• Experience working in eBusiness is a plus.