Shopper Activation Executive

Nestle; Petaling Jaya; On-site; MYR 67,000 - 112,000; Full time

Job summary

Nestlé Malaysia is seeking a Shopper Activation Executive to develop and support in-store solutions including POSM and displays for Categories/Sub Categories across channels and customers. You will ensure materials meet vision standards and are tested for quality and impact.

You will optimize in-store displays, propose customized solutions based on category initiatives, and monitor the effectiveness of POSM while aligning with brand strategy.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Finance, or related field.
• 5+ years experience in Generating Demand (Trade Marketing or Brand management or Sales or Communication).
• Proven track record of applying shopper understanding to in-store activation.

Responsibilities

• Develop POS solutions/materials aligned with in-store vision for category and channel.
• Ensure in-store materials are tested (color proofing, quality control).
• Improve in-store visibility for Nestlé categories and brands.
• Propose effective display of key SKUs for monthly activities.
• Suggest customized displays based on sales and category initiatives.
• Conduct post-evaluation of shelf management and POSM effectiveness.
• Monitor competitor activities and trends in display solutions.
• Align POSM/display with brand strategy and ensure consistent execution.
• Assist with annual POS budget planning and monitoring.

Skills

Generating Demand

Trade Marketing

Brand management

Sales

Communication

Education

Bachelor’s Degree

Job description

Position Snapshot

Location: Petaling Jaya, MY

Company: Nestle Malaysia

Full-time

Bachelor’s Degree

5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Shopper Activation Executive to develop and support the implementation of in store solutions (including POSM and display solutions) for Categories/ Sub Categories by channels and customers to deliver best in class in store communication.

A day in the life of a Shopper Activation Executive

• Responsible for developing POS solutions/materials in line with the in-store vision of success (Perfect Store) for the Category/ sub Category in each channel & customer by adapting Key Visual with shopper perspective.
• Responsible for ensuring all in-store materials are tested before implementation which includes color proofing & quality control. Continently seek to improve in-store visibility for Nestle categories and brands.
• Responsible for proposing effective display of key focused SKU for Key Monthly Activities.
• Responsible for proposing customized display solutions based on sales & category initiatives.
• Responsible for conducting post evaluation of the shelf management activities and Point of Sale materials/ solutions. To conduct shopper observation on the effectiveness of the POSM & in-store display solution.
• Responsible for monitoring competitor activities, trends in display solutions and communicate impact or opportunities to the Marketing, CDT and Customer team.
• Responsible for ensuring alignment with brand strategy when designing POSM/ display solution and consistent execution across all trade channels via POSM Design Brief.
• Responsible for annual budget planning of POS solutions/material by Category during ICP, and ensuring continous tracking of actualized spend vs target.
• Responsible for optimizing POSM/ display solutions budget for the category and collaborate effectively with procurement for better cost vendor sourcing.
• Responsible for recommending & developing effective POS solutions/materials using insights through collaborations with external and internal stakeholders.
• Responsible for developing and coaching direct reports, ensuring PDP discussions are conducted on time. Make recommendations for inclusion in talent programmes and succession plans as appropriate
• Responsible for ensuring adherence to all company principles, policies, trade terms, safety and local regulations.

What will make you successful

• Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
• With at least 5 years experience in Generating Demand (Trade Marketing or Brand management or Sales or Communication).
• Demonstrable record of success in implementing shopper understanding into in-store activation.