Assistant Brand Manager

Nestlé; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

Nestlé Malaysia is looking for a passionate marketing professional to join their team in Petaling Jaya. This permanent position requires a Bachelor’s Degree and at least 5 years of marketing or brand experience, preferably in the FMCG sector.

The successful candidate will be responsible for developing business strategies, managing budgets, and executing innovative marketing campaigns that enhance brand equity and consumer engagement. You’ll work collaboratively with cross-functional teams to deliver successful product innovation and brand experiences.

Qualifications

• Minimum 5 years experience in marketing or brand experience.
• Minimum 2 years in another function ideally in Sales or equivalent FMCG.
• Experience working in e-Business is a plus.

Responsibilities

• Contribute to the development of the business strategy.
• Manage PFME budget for marketing efforts.
• Develop consumer engagement strategies for the brand.
• Execute innovation and renovation projects.

Skills

Marketing experience

Brand strategy development

Market analysis

Consumer engagement

Education

Bachelor’s Degree in related discipline

Job description

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Company: Nestlé Malaysia

Type of contract: Permanent

Years of experience: 3+ Years

Responsibilities

• Be an integral part of the core business team contributing to the development of the business strategy, and implementation of brand marketing actions.
• Develop and update consumer portrait, understand in‑store environment, contribute to category strategy, define desired relative price, provide recommendation to pricing and promotional strategy, propose SKUs for key channels and key customers.
• Contribute to the development of OBIs and Big Ideas, engagement strategies and create attractive and rewarding brand experiences. Work in partnership with communication agencies and ensure all brand communication contributes to enhancing the company image of trusted NHW leader.
• Develop and update consumer portrait, consumer engagement funnel for your brand.
• Manage PFME budget, ensuring effective and transparent use.
• Maintain optimum communication with Sales and CCSD to develop integrated approach to execute plans.
• Assess market research/survey results, monitor competitor movements, analyse market trends, propose relevant strategies and action plans.
• Ensure adherence to Nestlé Quality, Legal, Regulatory & RIPA guidelines.
• Maintain brand equity to support the execution of brand objectives.
• Drive and maintain brand equity to support the execution of brand objectives.
• Innovate and renovate activities of total product category.
• Execute innovation/renovation projects from product design to actual launch.
• Co‑coordinate the cross‑functional team effort to plan and deliver innovation/renovation initiative.
• Execute product development initiatives.
  • Conduct market studies to validate new product development.
  • Special product development for customers.

What Will Make You Successful

• Bachelor’s Degree in any related discipline.
• Minimum 5 years experience in marketing or brand experience.
• Minimum 2 years in another function ideally in Sales or equivalent FMCG.
• Experience working in e‑Business is a plus.