Shopper Activation Lead – In-Store & POSM Strategy

Nestlé; Petaling Jaya; On-site; MYR 70,000 - 100,000; Full time

Job summary

Nestle Malaysia is seeking a Shopper Activation Executive to drive in-store activation and perfect store execution. You will develop POS solutions, test materials, and optimize display for key SKUs.

The ideal candidate holds a Bachelor's degree and at least five years of experience in trade marketing, brand management, or sales, with a proven track record turning shopper insights into impactful in-store programs.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.
• With at least 5 years experience in Generating Demand (Trade Marketing or Brand management or Sales or Communication).
• Demonstrable record of success in implementing shopper understanding into in-store activation.

Responsibilities

• Develop POS solutions aligned with the in-store vision (Perfect Store).
• Test in-store materials for color proofing and quality control.
• Propose effective display of key focused SKU for monthly activities.
• Propose customized display solutions based on sales & category initiatives.
• Conduct post evaluation of shelf management activities and POSM effectiveness.
• Monitor competitor activities and trends in display solutions.
• Ensure alignment with brand strategy across channels via POSM Design Brief.
• Annual budget planning of POS solutions by Category during ICP and tracking spend vs target.
• Collaborate with procurement for better cost vendor sourcing.
• Develop and coach direct reports and conduct PDP discussions.

Skills

Shopper activation

POS materials

In-store activation

Budget planning

Vendor collaboration

Leadership coaching

Market trends

Education

Bachelor's Degree

Job description

Nestle Malaysia is seeking a Shopper Activation Executive to drive in-store activation and perfect store execution. You will develop POS solutions, test materials, and optimize display for key SKUs.

The ideal candidate holds a Bachelor's degree and at least five years of experience in trade marketing, brand management, or sales, with a proven track record turning shopper insights into impactful in-store programs.