[ShopeeFood] Associate/ Senior Associate - Driver Operations (Project)

Shopee; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

Shopee in Kuala Lumpur, Malaysia, is seeking a driven candidate to design and support driver acquisition, activation and retention initiatives. You will analyze driver funnels, identify opportunities across onboarding, first transaction and churn, and lead end-to-end improvement projects with internal and external partners.

The role requires 2–4 years in growth, operations or consulting, strong analytical skills and a customer-first mindset.

Qualifications

• Bachelor's degree or equivalent.
• 2–4 years of working experience in management consulting, growth, acquisition, retention, operations, partnerships, technology or high-growth companies.
• Strong interest in driver acquisition, user growth, retention, marketplace operations or business transformation.
• Strong business acumen with ability to identify growth and operational improvement opportunities.
• Strong logical thinking and ability to break down complex problems into actionable steps.
• Highly analytical with ability to generate data-backed insights and translate into practical recommendations.
• Able to manage projects independently from initiation to completion with minimal supervision.
• Comfortable with ambiguity, moving quickly and adapting to changing priorities.
• Willing to experiment, test new approaches and learn from initiatives.

Responsibilities

• Design and support driver acquisition, activation, engagement and retention initiatives.
• Analyse driver funnel performance and behaviour to identify opportunities across lead generation, onboarding, first transaction, productivity and churn.
• Identify operational, process and product gaps and initiate improvement projects or proof-of-concept initiatives.
• Lead end-to-end projects from research and feasibility to pilot execution and rollout.
• Identify and develop partnership opportunities with external partners and internal stakeholders.
• Develop pilot programmes and POCs with defined mechanics, budget, timeline and metrics.
• Engage with drivers to support campaign adoption and gather feedback.
• Understand driver ecosystem and business priorities to manage deliverables and resources.
• Act as liaison between functions for smooth communication and milestones.
• Collaborate with stakeholders to gather data and conduct analysis for business improvement.
• Apply test-and-learn approach and iterate initiatives based on data.

Skills

Driver acquisition

Growth strategy

Data analysis

Stakeholder mgmt

Project mgmt

Education

Bachelor’s Degree in Business, Marketing, Projects

Job description

Job Description

• Design and support driver acquisition, activation, engagement and retention initiatives using structured problem-solving and data-driven approaches.
• Analyse driver funnel performance and behaviour to identify opportunities across lead generation, onboarding, first transaction, productivity and churn.
• Identify operational, process and product gaps, and initiate improvement projects or proof-of-concept initiatives to address them.
• Participate in and lead end-to-end projects, from initial research, feasibility assessment and proposal development to pilot execution, operational rollout and post-project evaluation.
• Identify and develop partnership opportunities with external partners, agencies and internal stakeholders to support driver acquisition and retention objectives.
• Develop pilot programmes and POCs, including defining the initiative’s mechanics, budget, timeline, success metrics and scalability potential.
• Engage with drivers when required to support campaign adoption, gather ground-level feedback and improve initiative effectiveness.
• Proactively build an understanding of the driver ecosystem, business priorities and operational processes to effectively manage deliverables and resources.
• Act as a liaison between functions to ensure smooth communication, alignment and timely updates on project milestones.
• Work with functional stakeholders to gather data and conduct analysis that enables business improvement and transformation.
• Apply a test-and-learn approach by testing new ideas, evaluating results and iterating initiatives based on data and feedback.
• Prepare structured presentations and reports to communicate project findings, performance and recommendations to internal stakeholders.
• Provide project management support in tracking project performance, costs, ROI and key deliverables.

Requirements

• Strong academic background with a Bachelor’s Degree in Business, Marketing, Projects
• 2–4 years of working experience. Experience or internships in management consulting, growth, acquisition, retention, operations, partnerships, technology or high-growth companies are highly preferred.
• Strong interest in driver acquisition, user growth, retention, marketplace operations or business transformation.
• Good business acumen with the ability to identify growth and operational improvement opportunities from a commercial perspective.
• Strong logical thinking and the ability to break down complex problems into actionable steps.
• Highly analytical, with the ability to generate meaningful, data-backed insights and translate them into practical recommendations.
• Able to manage projects independently from initiation to completion, with minimal supervision.
• Comfortable working with ambiguity, moving quickly and adapting to changing business priorities.
• Willing to experiment, test new approaches and learn from both successful and unsuccessful initiatives.
• Excellent verbal and written communication skills, with the ability to present ideas clearly and concisely.
• Strong stakeholder management skills and the ability to collaborate effectively across different functions and external partners.
• Demonstrates ownership, commitment, humility and a customer-first mindset in line with Shopee’s values.