SFE & Data Analytics Specialist

iNova Pharmaceuticals; Puchong; On-site; MYR 60,000 - 90,000; Full time

Job summary

iNova Pharmaceuticals is seeking a data-driven SFE/CRM Analyst to optimize commercial execution through SFE and CRM capabilities. You will support incentive design, profiling, targeting and territory management while ensuring data accuracy across multiple sources.

The role requires 2+ years in pharma, advanced Excel skills, and the ability to train end users on SOPs. Collaboration with Sales, Marketing, and external partners is essential for success.

Qualifications

• Degree or diploma required with related field focus.
• Advanced user in Microsoft Excel is required.
• 2+ years experience in pharma is preferred.
• Experience in sales analytics and CRM data is a plus.

Responsibilities

• Deliver customized reports and dashboards for tracking performance across distributors, customers, and data sources (IQVIA, Nielsen).
• Manage distributor portal mappings (ZIP online, EZRX) to align customers with sales reps.
• Operate Snowflake to map product codes across internal and distributor systems.
• Maintain master mappings for IMS Dashboard ensuring data accuracy.
• Support MCCP uploads in Veeva CRM and provide end-user training as needed.
• Assist profiling, segmentation and targeting by collaborating with multifunctional teams.
• Assist in sales incentive calculations and template design for accuracy and deadlines.
• Plan capacity vs resource allocation to balance territory coverage.
• Identify process improvements and implement metrics to monitor progress.

Skills

Advanced Excel

Data analysis

Independent work

Education

Degree in Computer Science, Data Analytics, Statistics, Business or related fields

Min diploma holder

Tools

Snowflake

Veeva CRM

ZIP Insider

ZIP Online

EZRX

IMS Dashboard

IQVIA

Nielsen

Job description

Objective / Purpose of the Job

The role will be supporting SFE Manager to ensure best in class Commercial Execution through SFE and CRM Capabilities. SFE plays pivotal role in driving excellence through Sales Incentive design and analysis, Profiling Segmentation and Targeting, Territory management, execution KPI and dashboard & reporting. This role demands both strategic thinking and the ability to thrive in a dynamic, fast-paced, collaborative environment, working with multifunctional teams to push SFE agenda. The incumbent reports directly to the SFE Manager.

Key Activities / Responsibilities

• Deliver customized reports and supporting dashboard that enabled consistent data tracking and create visibility to multifunctional teams. Examples of data to work with are distributor sales data, scanned sales from customers, IQVIA and Nielsen
• Managing distributor portal (ZIP online, EZRX) to map customers to sales representative.
• Managing internal application (Snowflake) to map internal product code to distributor product code
• Maintaining master mapping (Product, Customer, Sales Representative) for IMS Dashboard. Ensuring data is matching versus distributor portal
• Managing Veeva CRM to support MCCP upload, data maintenance and troubleshooting if required. Aim to have highest data accuracy, well crafted SOP and data completeness. At one point to be able to provide training for end users
• Assist SFE Manager in Profiling, Segmentation and Targeting which includes working with multifunctional team to assess potential through survey and to match sales through ZP Ship to code
• Assist SFE Manager in Sales Incentive calculation. To create template that is minimalist, flexible and adequate to ensure incentive is paid out accurately and before agreed deadline
• Assist SFE Manager in ensuring capacity vs resource allocation to meet business need and ensuring right balance for sales representative territory composition
• Assist multifunctional team on finding solutions with limited resources. Example: Finding the right customer base to push for new product penetration.
• Lead and initiate implementation of creative approaches to improve processes, drive continuous improvements. Build metrics and mechanisms to monitor progress.

Key Relationships

Develop And Maintain Strong Relationship With

• Internal: Sales & Marketing
• Business partners: Distributor

Qualifications / Trainings

• Degree in Computer Science, Data Analytics, Statistic, Business or any related fields
• Min diploma holder
• Advance user / Power user in Microsoft Excel

Required Experience

• Able to work with minimum supervision and meet deadlines.
• Ability to perform routine tasks.
• Minimum 2 years’ experience in Pharma industry.
• Proficiency in Commerce Excellence and Sales Force data analysis.
• Proficiency in Veeva CRM and ZIP Insider will be added advantage.