SENIOR SALES EXECUTIVE-HORECA & FOOD SERVICE

Private Advertiser; Beranang; On-site; MYR 78,000 - 123,000; Full time

Benefits offered by this job

Car allowance

Petrol claims

Toll claims

Sales commission

Performance bonus

Job summary

Private Advertiser in Malaysia seeks an experienced Senior Sales Executive to manage HORECA & Food Service accounts across Malaysia. This field-based role keeps you close to customers with support from our logistics and operations teams, driving sustainable sales growth.

You will engage chefs and F&B decision-makers, develop new business, negotiate terms, and coordinate with internal teams to ensure order fulfilment. Expect performance-based earnings, car allowance and travel support.

Qualifications

• At least 3–5 years in sales, account management or business development.
• Experience in HORECA, foodservice, seafood, frozen food, FMCG or F&B preferred.
• Proven ability to grow customer accounts and develop new business.
• Confident engaging chefs, purchasers, restaurant owners and business decision-makers.
• Fluent in English and Bahasa Malaysia; Mandarin is seen as an added value.
• Valid driving licence, own transport and willingness to travel within assigned territories.

Responsibilities

• Manage and grow existing HORECA and F&B customer accounts.
• Build strong relationships with chefs, purchasers, restaurant operators and key decision-makers.
• Understand customer operations and recommend suitable products and commercial solutions.
• Identify cross-selling and upselling opportunities across our product range.
• Approach potential hotels, restaurants, cafes, caterers and other foodservice customers.
• Coordinate with internal teams to support customer requirements and smooth order fulfilment.
• Handle customer enquiries and feedback professionally, and support payment follow-up.

Skills

Account management

Sales

Business development

Customer relationship

English

Bahasa Malaysia

Mandarin

Travel willingness

Self-motivated

Job description

SENIOR SALES EXECUTIVE-HORECA & FOOD SERVICE

For over 30 years, we have built our business around quality seafood, dependable service and long-term customer relationships.

With deep expertise in smoked salmon and a growing portfolio of fresh, frozen and smoked products, we serve hotels, restaurants, cafes, retailers and QSRoperators across Malaysia.

Our experience has brought us this far - but we are still growing. We are strengthening our market presence, expanding our customer base locally and internationally, and looking for experienced sales professionals who want to be part of what comes next.

You Won't Be Starting from Zero

We are looking for an experienced and driven Senior Sales Executive to manage and grow existing HORECA customer accounts while developing new business opportunities.

You will work directly with chefs, purchasers, restaurant owners and F&B decision-makers - building stronger relationships, introducing relevant products and creating sustainable sales growth.

This is a field-based sales role that puts you close to the market, with support from our Sales Coordination, Logistics and Operations teams.

What You'll Be Driving

• Manage and grow existing HORECA and F&B customer accounts.
• Build strong relationships with chefs, purchasers, restaurant operators and key decision-makers.
• Understand customer operations and recommend suitable products and commercial solutions.
• Identify cross-selling and upselling opportunities across our product range.
• Approach potential hotels, restaurants, cafes, caterers and other foodservice customers.
• Arrange customer meetings, product presentations and sample sessions.
• Prepare quotations, tender documents and commercial proposals.
• Negotiate pricing and commercial terms within company guidelines.
• Coordinate with internal teams to support customer requirements and smooth order fulfilment.
• Handle customer enquiries and feedback professionally, and support payment follow-up.

What We're Looking For

• At least 3-5 years of experience in sales, account management or business development.
• Experience in HORECA, foodservice, seafood, frozen food, FMCG or F&B is preferred.
• Proven ability to grow customer accounts and develop new business.
• Confident engaging chefs, purchasers, restaurant owners and business decision-makers.
• Able to communicate effectively in English and Bahasa Malaysia. Mandarin is seen as an added value.
• Self-motivated, organised and able to manage customer activities independently.
• Valid driving licence, own transport and willingness to travel within assigned territories.
• "We are looking for Mandarin-speaking candidates who will be serving Mandarin-speaking customers."

Why Join Us?

• A strong foundation: build on established customer relationships while creating new opportunities.
• Performance-based earnings: receive sales commission on top of your monthly basic salary.
• Business travel support: car allowance, petrol claims and toll claims
• Established market exposure: work directly with HORECA and F&B decision-makers with an established company and trusted brand.
• Growth Potential: strong performance can open doors within leadership positions within the organization

Employment Type: Full-time

Additional Earnings: Sales commission; performance bonus

Travel Support: Car allowance, petrol claims and toll claims