Senior Sales Development Representative

RISE by BCG U; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

RISE by BCG U is seeking a Senior Sales Development Representative to own B2B top-of-funnel growth for our government-funded edu-tech programmes in a hybrid Malaysia setup. You will engage HR/L&D and business leaders, tailor outreach to funding pathways, and hand off qualified leads to the Sales team.

The role requires deep experience in B2B SaaS or edu-tech sales, exceptional English communication, and the ability to work autonomously while refining messaging beyond scripts.

Qualifications

• 5+ years in B2B sales or business development (SaaS/edu-tech)
• Experience selling into HR/L&D or corporate accounts is a strong plus
• Track record of meeting or exceeding outreach targets
• Excellent written and verbal English communication
• Comfortable in a hybrid setup and autonomous work
• Ability to learn and explain government funding programmes (training provided)

Responsibilities

• Lead B2B outreach strategy across our database for high-intent corporate accounts (HR/L&D, business leaders)
• Explain how government funding programmes apply by company size and sector
• Refine outreach messaging and objection-handling for corporate buyers
• Schedule and qualify appointments for the Sales team with high lead quality
• Collaborate with Sales and Marketing to improve conversion from outreach to close
• Maintain CRM hygiene and provide pipeline reporting to leadership

Skills

B2B sales

SaaS sales

HR/L&D targeting

English communication

Autonomous work

Hybrid work

Tools

CRM software

Job description

We are a dynamic edu-tech company based in Singapore, dedicated to helping organizations upskill and transform through different programmes. We work across a range of government-initiated workforce development and skills advancement schemes, helping eligible businesses tap into the funding support available under each.

Position Overview:

We are seeking an experienced Senior Sales Development Representative to own B2B top-of-funnel growth for our programmes. Our offering is supported by multiple government-backed funding programmes, each with different eligibility criteria — so this is a hybrid role for a seasoned sales professional who can go beyond scripted outreach, confidently navigate multiple funding pathways depending on the client's profile, engage HR/L&D decision-makers, refine our messaging, and drive a high volume of qualified handoffs to our Sales team.

Key Responsibilities:

• Lead B2B outreach strategy across our existing database, identifying and prioritizing high-intent corporate accounts (HR, L&D, and business leaders).
• Understand and confidently communicate how different government funding programmes apply depending on company size, sector, and other eligibility criteria — matching the right funding pathway to each prospect.
• Develop and continuously refine outreach messaging and objection-handling approaches for corporate buyers (beyond baseline scripts).
• Schedule and qualify appointments with corporate decision-makers for the Sales team, with a strong bar for lead quality.
• Partner with Sales and Marketing leadership to improve conversion from outreach to close.
• Maintain rigorous CRM hygiene and provide pipeline reporting/insights to leadership.

Ideal Candidate:

• 5+ years in B2B sales or business development, ideally including SaaS, corporate training, HR-tech, or edu-tech.
• Experience selling into HR/L&D functions or corporate accounts is a strong plus.
• Track record of consistently meeting or exceeding outreach/appointment-setting targets.
• Excellent written and verbal English communication skills.
• Comfortable working autonomously in a hybrid setup.
• Ability to quickly learn and confidently explain multiple government funding programmes relevant to corporate upskilling is a strong plus (full training provided — no prior scheme-specific knowledge required).

What We Offer:

• Competitive base + performance-based incentives
• Autonomy to shape outreach strategy, not just execute a script