Digital Marketing Executive – Performance Focus

ONEVERSE TECHNOLOGY SDN. BHD.; Kuala Lumpur; Hybrid; MYR 47,000 - 69,000; Full time

Job summary

ONEVERSE TECHNOLOGY SDN. BHD. is seeking a proactive Digital Marketing Executive with a strong interest in performance marketing. You will support and optimize paid advertising campaigns on Google Ads and Meta Ads while gaining exposure to Affiliate Marketing, SEO, GEO, and analytics.

You will collaborate with cross-functional teams to turn insights into measurable results and grow into a more well-rounded marketer focused on performance outcomes.

Qualifications

• 1–2 years of experience in digital marketing, performance marketing, paid advertising, or related field.
• Hands-on experience with Google Ads and/or Meta Ads.
• Familiar with GA4 or other analytics/reporting tools.

Responsibilities

• Assist in planning, setting up, monitoring, and optimizing campaigns across Google Ads and Meta Ads.
• Manage day-to-day campaign performance including budget, targeting, keywords, creatives and bidding.
• Track key metrics (ROAS, CPA, CTR, CPC, conversion rate) and suggest improvements based on data.
• Support affiliate marketing activities and coordinate with partners.

Skills

Digital marketing

Analytics

Paid advertising

Data interpretation

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Looker Studio

Job description

Digital Marketing Executive – Performance Focus

We are looking for a proactive and data-driven Digital Marketing Executive with a strong interest in performance marketing and digital advertising.

The main focus of this role will be supporting and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads. At the same time, you will also have the opportunity to gain exposure to Affiliate Marketing, SEO, GEO, marketing analytics, content, and broader digital marketing initiatives.

This role is suitable for someone who already has some hands‑on experience in digital marketing and wants to further develop their skills in performance marketing while growing into a more well‑rounded marketer.

We are looking for someone who is curious, analytical, proactive, and comfortable working closely with different teams to turn ideas into measurable results.

Key Responsibilities

1. Paid Advertising & Performance Marketing

Assist in planning, setting up, monitoring, and optimizing campaigns across Google Ads and Meta Ads.

Manage day‑to‑day campaign performance, including budget monitoring, audience targeting, keywords, creatives, and bidding.

Track key advertising metrics such as ROAS, CPA, CTR, CPC, and conversion rate.

Identify campaign performance issues and suggest improvements based on data.

Support remarketing, acquisition, and promotional campaigns.

Conduct regular testing on audiences, ad copy, creatives, and campaign settings.

Work closely with the design and content teams to improve advertising performance.

2. Analytics & Reporting

Use tools such as GA4 and advertising platforms to monitor website and campaign performance.

Assist in tracking campaign results, user behavior, and conversion performance.

Prepare weekly or monthly marketing performance reports.

Analyze campaign data and highlight key findings, trends, and opportunities.

Support conversion tracking and basic event measurement where required.

Turn performance data into practical recommendations for future campaigns.

3. Affiliate Marketing

Support the company’s affiliate marketing activities.

Assist in identifying potential affiliate partners, publishers, content creators, or traffic sources.

Monitor affiliate traffic, conversions, and overall performance.

Help coordinate campaigns, promotions, tracking links, and marketing materials with affiliate partners.

Conduct basic competitor and market research to identify new affiliate opportunities.

4. SEO & GEO Support

Support keyword research and basic website content optimization.

Understand and apply basic SEO principles, including search intent, keywords, titles, descriptions, and content optimization.

Work with content teams to improve organic search visibility.

Learn and apply basic GEO (Generative Engine Optimization) practices to improve visibility across AI‑powered search and answer platforms.

Identify opportunities where paid advertising, SEO, GEO, and content can support each other.

5. Broader Marketing Support

Support product launches, promotional campaigns, partnerships, and other marketing activities.

Conduct competitor and market research.

Work closely with content, design, product, operations, and other teams.

Proactively suggest new campaign ideas, marketing channels, tools, or improvements.

Stay updated on digital advertising trends, AI tools, consumer behavior, and new marketing platforms.

Requirements

Around 1–2 years of experience in digital marketing, performance marketing, paid advertising, or a related field is preferred.

Hands‑on experience with Google Ads and/or Meta Ads.

Basic understanding of performance marketing metrics such as ROAS, CPA, CTR, CPC, and conversion rate.

Familiar with GA4 or other analytics/reporting tools.

Comfortable working with numbers, reports, and campaign performance data.

Basic understanding of SEO, keyword research, Affiliate Marketing, or content marketing is an advantage.

Experience or knowledge of GEO / AI search optimization is a plus, but not required.

Strong willingness to learn and develop across different areas of digital marketing.

Proactive, responsible, and comfortable taking initiative.

Able to manage assigned tasks independently while working closely with the team.

Good communication and teamwork skills.

Interested in understanding the bigger picture of marketing and business growth, not just advertising execution.

Nice to Have

Experience in gaming, e-commerce, digital products, fintech, or online platforms.

Experience managing campaigns targeting different countries or markets.

Familiarity with Google Search Console, Google Tag Manager, Looker Studio, or similar tools.

Experience working with affiliate networks, KOLs, influencers, publishers, or content creators.

Familiarity with AI tools for content, research, reporting, or marketing automation.

Basic understanding of landing page optimization and conversion rate optimization.

What You’ll Gain

Hands‑on experience managing real digital advertising campaigns.

Opportunity to develop deeper skills in Google Ads and Meta Ads.

Exposure to Affiliate Marketing, SEO, GEO, analytics, content, and broader marketing projects.

Experience working across different markets and customer segments.

Opportunity to learn how paid advertising connects with overall business and marketing strategy.

Close collaboration with different teams.

Room to grow into a more senior performance marketing or growth marketing role.

We are looking for someone who does more than simply following instructions.