Performance Marketing Executive (B2B Ads & Funnels)

Instamedia; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Instamedia, a Malaysia Digital status company based in Kuala Lumpur, is seeking a Performance Marketing Executive to own end-to-end ad funnels. You will plan top-to-bottom funnel, build landing pages, run ads, and collaborate with the team to tailor content for each stage.

Success is measured by more qualified inquiries at lower cost per lead. Ideal candidates have hands-on experience with Google Ads and Meta, plus skills in landing page builders and conversion tracking.

Qualifications

• At least 2 years hands-on running paid campaigns on Google Ads and Meta with measurable results.
• Experience planning full-funnel campaigns including retargeting.
• Ability to build/edit landing pages in no-code builders (Webflow/Framer/Unbounce/WordPress).

Responsibilities

• Plan full-funnel campaigns across awareness, consideration and conversion.
• Build and test landing pages and lead forms for each campaign and offer.
• Set up and maintain conversion tracking across pixels, tags and analytics.
• Launch, manage and optimise campaigns on Google Ads and Meta.
• Build audiences, retargeting and lookalikes to move people down the funnel.
• Manage budgets and report weekly on spend, cost per lead and lead quality.
• Collaborate with marketing and creative to tune content for funnel stages.
• Hand qualified leads to Business Development and refine targeting.

Skills

Full-funnel campaign planning

Landing page editing

Data-driven decisions

Budget management

Tools

GA4

Google Tag Manager

Meta Pixel

Job description

Performance Marketing Executive (B2B Ads & Funnels)

Department

Marketing

Location

Type

Full Time

Job Description

Instamedia is a Malaysia Digital (MD) status company that has delivered more than 6,000 activations since 2012 for names like Nike, Toyota, YSL and Maybank. We're hiring a Performance Marketing Executive to build and run our ad funnels end to end: plan the top, middle and bottom of the funnel, build the landing pages, run the ads, and work with our marketing team to shape the content each stage needs. Success is simple to measure: more qualified enquiries from brands and agencies, at a lower cost per lead.

Key Responsibilities:

• Plan full-funnel campaigns across awareness (TOF), consideration (MOF) and conversion (BOF)
• Build and test landing pages and lead forms for each campaign and offer
• Set up and maintain conversion tracking across pixels, tags and analytics
• Launch, manage and optimise campaigns on Google Ads and Meta
• Build audiences, retargeting and lookalikes that move people down the funnel
• Manage budgets and report weekly on spend, cost per lead and lead quality
• Work with our marketing and creative team to brief and tune content for each funnel stage
• Hand qualified leads to our Business Development team and use their feedback to sharpen targeting

Requirements:

• At least 2 years hands-on running paid campaigns on Google Ads and Meta, with results you can show
• Experience planning full-funnel campaigns, including retargeting
• Able to build and edit landing pages yourself in a no-code builder such as Webflow, Framer, Unbounce or WordPress
• Comfortable setting up conversion tracking with GA4, Google Tag Manager and Meta Pixel
• Makes decisions from data: cost per lead, conversion rate and lead quality
• Bonus: B2B lead generation for agencies, events, advertising, SaaS or tech, and LinkedIn Ads experience

Why Join Us:

• Build your career at a Malaysia Digital (MD) status company, recognised by MDEC
• Ad accounts and campaign structures already in place to build on
• A deep bank of project content from years of live events to build campaigns around
• Direct access to our in-house creative team

We want someone who looks at a successful project and asks: “How can we turn this into the next 10 conversations?”