Head of Performance

ROAS Media Pte.; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

ROAS Media Pte. in Kuala Lumpur seeks a Head of Performance to lead a growing Performance Team and drive acquisition marketing across channels, strategy management, and optimization. You will collaborate with the CEO to steer campaigns, analytics, and revenue growth.

The role requires deep experience in multi-channel campaigns, Google and Facebook analytics, and translating data into strategies for executives. You will coach 4-6 specialists and help scale the team in a fast‑growth environment.

Qualifications

• Prior experience in a similar role and building effective multi-channel marketing strategies including marketing, SEO, social media and other digital channels.
• Possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
• Highly goal-oriented with excellent communication skills and problem solving abilities.
• Ability to synthesize complex ideas into actionable recommendations for senior executives.
• Deep understanding of Adwords & Facebook.

Responsibilities

• Lead and develop a team of 4-6 Digital Performance Specialists
• Coaching: Provide best-practice coaching in developing digital advertising campaigns and client liaison
• Team member development: Conduct 1:1s and implement career development plans
• Inspire with a vision for future opportunities and contribute to company culture
• Address issues while celebrating wins and maintain a positive, results-driven environment
• Creative thinker who proactively addresses problems with scalable solutions
• Work with the CEO to ideate and execute strategies to improve processes, grow headcount and drive revenue
• Optimize team structure and processes in hiring, onboarding, ongoing skill testing, performance management and reporting
• Establish scalable team processes to meet ROAS Media’s demands and track revenue metrics

Skills

Multi-channel marketing

Campaign and channel analysis

Analytical skills

Communication skills

Problem solving

Executive stakeholder communication

Adwords & Facebook

Google Ads

Google Analytics

Tools

Google Analytics

Facebook Ads Manager

Google Ads

Job description

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

The Head of Performancedevelops and implements strategies that generate new leads and clients through marketing campaigns. They oversee the entire Performance Team regarding all acquisition marketing, strategy management, execution and optimization across channels. They're responsible for the business' day-to-day tactical and strategic operations and support sales and marketing analytics to drive performance improvements.

RESPONSIBILITIES

Leadership:

Team management: Lead and develop a team of 4-6 Digital Performance Specialists

Coaching: Provide best-practice coaching in developing digital advertising campaigns and client liaison

Team member development: Development of your team members by conducting 1:1s and implementing career development plans

Inspirational: You inspire, have a vision for future opportunities and add to our fun and youthful company culture

Rewarder: You are effective at addressing issues while celebrating wins

Executor: You are known for your creative thinking and proactively addressing problems with scalable solutions

Work alongside the CEO to ideate and execute strategies to improve processes, grow team headcount and drive overall business revenue

Optimize team structure and processes in key areas such as role definition, hiring, onboarding, ongoing skill testing, performance management and reporting

Evaluate, develop and establish scalable team processes to meet ROAS Media’s company demands and challenges including tracking team revenue metrics in a scalable manner

SKILLS AND QUALIFICATIONS

Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including marketing, SEO, social media and other digital channels.

You have solid expertise in campaign and channel analysis and reporting, including Google/Facebook Analytics experience.

Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

Highly goal-oriented individual and have excellent communication skills.

Open minded, curious and a strong problem solver

Ability to synthesize complex ideas into actionable recommendations for senior executives

Deep understanding of Adwords & Facebook

CRITICAL COMPETENCIES FOR SUCCESS

Strong entrepreneurial spirit - ROAS Media is in it’s hyper-growth stage which means everything moves at an exceptionally fast pace. As we’re rapidly expanding, you will be given significant responsibility and autonomy to innovate and develop process and/or programs that optimize company expansion while developing your own personal and career growth

Experience in a fast growth environment with exceptional organization and multi-tasking skills

Strong analytical skills that include the ability to see granular as well as big-picture issues

Ability to demonstrate strong communications, project management, interpersonal, and organizational skills

High level of empathy and ability to anticipate needs from your team members

Excellent writing and presentation skills