Campaign Marketing Executive

The Branding People Sdn Bhd; Kuala Lumpur; Remote; MYR 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

Remote work flexibility

Upskilling opportunities

Competitive pay

Zusammenfassung

The Branding People is a Malaysia-based digital marketing agency seeking a Campaign Marketing Executive to shape and execute performance-driven campaigns across SEA clients. You will craft messaging, conduct market research, and optimize campaigns for lead generation and sales while collaborating with internal teams.

Ideal candidates have 2–3 years in performance marketing, solid copywriting, and strong analytics. A flexible, remote-friendly role with growth opportunities awaits.

Qualifikationen

• 2–3 years of experience in performance marketing, media buying, or digital campaign management.
• Strong understanding of campaign planning, execution, and optimization (CPA, ROI, performance tracking).
• Proven ability in copywriting for ads and marketing campaigns.
• Analytical mindset with experience in market research and competitor analysis.
• Fluent in Mandarin and English, with strong communication skills for stakeholders collaboration and reporting.
• Strong ownership mindset, critical thinking, and adaptability in a fast-paced agency environment.
• Flexibility to put in extra hours to meet deadlines or urgent optimization needs.

Aufgaben

• Plan, execute, and optimize performance marketing campaigns across digital platforms, focused on lead generation and sales.
• Conduct market and competitor research to identify trends, opportunities, and insights that inform campaign strategies.
• Strategize campaign concepts, targeting, and messaging to maximize ROI and achieve business objectives.
• Monitor and analyze campaign performance (CPA, ROI, key metrics), making data-driven recommendations for continuous improvement.
• Write high-converting ad copy, including captions, subtitles, and creatives aligned with campaign goals.
• Proactively communicate ideas, updates, and results with the team to ensure alignment and smooth execution.
• Manage campaign workflows, including delegating tasks to VAs and ensuring timely delivery.
• Leverage AI tools to support copywriting, ideation, and creative production.
• Collaborate closely with internal stakeholders to ensure campaigns align with broader business objectives.

Kenntnisse

Performance marketing

Media buying

Copywriting

Market research

Data analysis

Campaign tracking

English & Mandarin

Stakeholder communication

Ownership mindset

Deadline-driven

Tools

AI copy tools

Jobbeschreibung

About the job Campaign Marketing Executive

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

Our partners are scaling fast, and performance-driven growth is more important than ever. If you're a Media Buyer who can turn data, insights, and creative strategy into high-impact campaigns that capture attention and drive measurable results — you'll fit right in.

What You'll Be Crafting

Plan, execute, and optimize performance marketing campaigns across digital platforms, focused on lead generation and sales.

Conduct market and competitor research to identify trends, opportunities, and insights that inform campaign strategies.

Strategize campaign concepts, targeting, and messaging to maximize ROI and achieve business objectives.

Monitor and analyze campaign performance (CPA, ROI, key metrics), making data-driven recommendations for continuous improvement.

Write high-converting ad copy, including captions, subtitles, and creatives aligned with campaign goals.

Proactively communicate ideas, updates, and results with the team to ensure alignment and smooth execution.

Manage campaign workflows, including delegating tasks to VAs and ensuring timely delivery.

Leverage AI tools to support copywriting, ideation, and creative production.

Collaborate closely with internal stakeholders to ensure campaigns align with broader business objectives.

Your Superpowers

2–3 years of experience in performance marketing, media buying, or digital campaign management.

Strong understanding of campaign planning, execution, and optimization (CPA, ROI, performance tracking)

Proven ability in copywriting for ads and marketing campaigns.

Analytical mindset with experience in market research and competitor analysis.

Fluent in both Mandarin and English, with strong communication skills for stakeholders collaboration and reporting.

Strong ownership mindset, critical thinking ability, and adaptability in a fast-paced agency environment.

Flexibility to put in extra hours when necessary to meet campaign deadlines or urgent optimization needs.

A genuine passion for driving business growth and creating measurable impact through well-executed advertising strategies.

What You'll Get Here

Freedom to Work from Anywhere
Remote flexibility that empowers deep work and creative flow.

Upskilling That Actually Changes You
Workshops, coaching, and exposure to brands across SEA with real learning and real growth.

Lucrative Pay That Reflects Value
Competitive salary packages designed to reward excellence, not just attendance.

Health & Wellness Support
Benefits that keep your mind sharp and your energy sustainable.

People Who Want You to Win
A driven team that collaborates, questions, builds — and celebrates progress.

Plus More — Because We're Still Growing
We refine, improve, and innovate constantly. You grow as we grow.