Senior Performance Marketing & CRM Lead

UNIQLO; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

UNIQLO Malaysia is seeking an accomplished Digital Marketing Lead to drive growth across performance marketing, CRM, and app membership initiatives. You will optimize campaigns across Google, Meta, TikTok, and programmatic channels, while closely collaborating with Product Marketing, E‑Commerce, and global teams to achieve sales and traffic targets.

The role requires 4–6 years in digital marketing with strong analytical skills and experience in CRM and app engagement strategies.

Qualifications

• 4–6 years of digital marketing experience with proven sales and growth results.
• Hands-on full-funnel campaign management across search, social, programmatic and affiliates.
• Strong analytics and ability to translate data into actionable actions.
• Experience in CRM planning including email, push notifications, and lifecycle marketing.

Responsibilities

• Drive growth through performance marketing, CRM, app membership, and retention initiatives.
• Plan, execute, and optimize paid campaigns across Google, Meta, TikTok, affiliates, and app channels.
• Monitor key metrics daily (sales, sessions, CVR, ROAS, new customers, app member growth).
• Lead campaign planning, media investment, audience targeting, and creative strategy.
• Lead regular performance analyses and translate insights into business actions.
• Collaborate with Product Marketing, E‑Commerce, CRM, Retail Ops, and agencies to run integrated campaigns.
• Develop and execute CRM strategies (email, app push) to boost retention and CLV.
• Support app membership growth through online and offline O2O opportunities.
• Manage media agencies and partners for high-quality execution and budget efficiency.
• Identify new growth opportunities and emerging digital platforms for UNIQLO Malaysia.

Skills

Full funnel marketing

Campaign optimization

Data analysis

CRM strategies

Stakeholder management

Budget management

Education

Bachelor's degree in Marketing/Business/Related field

Tools

Google Ads

Meta Business Manager

TikTok Ads Manager

DV360

Affiliate Network Marketing

GA4

Looker Studio

AppFlyer

Excel (Advanced)

Job description

UNIQLO Malaysia is seeking an accomplished Digital Marketing Lead to drive growth across performance marketing, CRM, and app membership initiatives. You will optimize campaigns across Google, Meta, TikTok, and programmatic channels, while closely collaborating with Product Marketing, E‑Commerce, and global teams to achieve sales and traffic targets.

The role requires 4–6 years in digital marketing with strong analytical skills and experience in CRM and app engagement strategies.