Assistant Manager, Product Marketing - Data-Driven Growth

UNIQLO; Petaling Jaya; On-site; MYR 90,000 - 130,000; Full time

Job summary

UNIQLO Malaysia seeks a Product Marketing professional to plan and execute marketing strategies across key product categories. The ideal candidate combines strong marketing skills with numerical and business analysis to translate sales, inventory, and customer insights into actions that drive category performance.

You will collaborate with Merchandising Planning, Inventory Control, Store Operations, Digital Marketing and IMD to optimize opportunities, manage campaigns across online and offline

Qualifications

• Bachelor's degree in marketing or a related field.
• 5–7 years of Product Marketing experience in FMCG.
• Strong commercial mindset; can interpret sales and inventory data.
• Experience with business performance tracking and marketing effectiveness metrics.
• Comfortable handling large datasets with strong numerical/analytic skills.

Responsibilities

• Monitor weekly and monthly category sales performance and identify risks and opportunities.
• Translate sales trends and inventory levels into actionable marketing plans.
• Track campaign performance via KPIs like sales uplift, sell-through, conversion, ROI.
• Prepare business reviews with data-driven recommendations for management.
• Collaborate with Merchandising Planning and Inventory to address slow-moving stock.
• Conduct post-campaign analyses to improve future marketing strategies.

Skills

Marketing analytics

Data-driven decision making

Numerical analysis

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Job description

UNIQLO Malaysia seeks a Product Marketing professional to plan and execute marketing strategies across key product categories. The ideal candidate combines strong marketing skills with numerical and business analysis to translate sales, inventory, and customer insights into actions that drive category performance.

You will collaborate with Merchandising Planning, Inventory Control, Store Operations, Digital Marketing and IMD to optimize opportunities, manage campaigns across online and offline