Growth-Focused Digital Marketing Campaign Lead

EUNIKI; Kuala Lumpur; On-site; MYR 42,000 - 64,000; Full time

Job summary

EUNIKI is seeking a Digital Marketing Executive to plan, execute and optimise campaigns across TikTok, Meta, Instagram and other channels from Kuala Lumpur. You will manage day-to-day execution, track KPIs, and report performance to clients.

Your role includes coordinating with content creators, designers and commerce teams, developing calendars and proposals, and staying abreast of latest platform trends to drive ROAS.

Qualifications

• 2–4 years of relevant digital marketing experience
• Agency experience is a plus
• Proficient with social media platforms and advertising tools
• Proficient in PowerPoint/Google Slides for presentations
• Strong communication and organisational skills

Responsibilities

• Plan, execute and optimise campaigns across platforms like TikTok, Meta, Instagram and others
• Manage day-to-day campaign execution based on objectives, timelines and KPIs
• Support paid media campaigns including setup, monitoring, optimisation and reporting
• Track metrics including reach, engagement, traffic, leads, conversions and ROAS
• Analyse campaign performance and provide actionable recommendations
• Collaborate with content creators, designers, KOLs and commerce teams
• Develop campaign calendars, content plans and digital activation ideas
• Prepare client proposals, strategy decks and performance reports
• Conduct competitor, audience, platform and market research
• Stay updated on TikTok, Meta, social media trends
• Coordinate campaign deliverables and ensure timely completion
• Support client servicing and attend client meetings when required

Skills

Campaign management

Analytics & data interpretation

Cross-platform advertising

Communication skills

PowerPoint/Slides

Education

Diploma or Bachelor's Degree in Marketing/Digital Marketing/Related field

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

EUNIKI is seeking a Digital Marketing Executive to plan, execute and optimise campaigns across TikTok, Meta, Instagram and other channels from Kuala Lumpur. You will manage day-to-day execution, track KPIs, and report performance to clients.

Your role includes coordinating with content creators, designers and commerce teams, developing calendars and proposals, and staying abreast of latest platform trends to drive ROAS.