Senior Marketing Specialist - User Growth & Campaign Management

TG Holding; Kuala Lumpur; On-site; MYR 110,000 - 170,000; Full time

Job summary

TG Holding is seeking a Global Senior Marketing Executive / Manager (User Growth & Promotion Campaigns) to plan and lead campaigns end-to-end. You will manage multiple campaigns across web and mobile platforms, coordinate with regional teams, and leverage data and AI tools to improve performance.

The role demands initiative, strategic thinking, and the ability to drive ideas into action. Experience in fintech or similar regulated spaces is a plus, with a focus on user growth and promotional

Qualifications

• 3–5 years of marketing experience with hands-on campaign management.
• Strong organisational and project management skills.
• Detail-oriented with good analytical skills and data confidence.
• Clear communicator, comfortable working with cross-functional teams.
• Self-motivated with a proactive, solution-oriented mindset.

Responsibilities

• Plan and run marketing campaigns to drive user acquisition, growth and retention on web and mobile trading platforms.
• Lead each campaign end to end from concept through launch and review.
• Own the full funnel from sign-up to first deposit and ongoing activity; identify drop-offs and improve conversions.
• Write briefs and coordinate with creative, product, CRM and compliance teams to deliver campaigns on time and on brand.
• Collaborate with product to improve user journeys based on campaign learnings and data.
• Manage multiple campaigns and timelines, coordinating with regional stakeholders.

Skills

Campaign management

Data analysis

Project management

Communication

Growth marketing

Tools

Google Analytics

Google Ads

Facebook Ads

Mixpanel

Job description

Global Senior Marketing Executive / Manager (User Growth & Promotion Campaigns)

Employment Type: Full-time, Onsite

About the Role

We are looking for a driven, organised marketer to plan and lead campaigns from start to finish. You will manage several campaigns at once, work closely with internal teams and regional stakeholders, and use data and AI tools to improve performance and get more done.

This role suits someone who takes initiative, thinks strategically and enjoys making ideas happen. The title (Senior Executive or Assistant Manager) will depend on experience.

Key Responsibilities

• Plan and run marketing and promotional campaigns (e.g. deposit promotions, trading competitions, seasonal campaigns, and product launches) to drive user acquisition, growth and retention on our web and mobile app trading platforms
• Lead each campaign end to end, from concept, mechanics and briefing through launch and post-campaign review
• Own the full conversion funnel, from sign-up through account verification, first deposit, first trade and ongoing activity. Find where users drop off and design promotions and initiatives to improve conversion at each stage
• Write detailed briefs and work with creative, product, CRM, compliance and other teams to deliver campaigns on time, to brand standard and within regulatory requirements
• Work with the product team to suggest improvements to the user journey on web and app, based on campaign learnings and funnel data
• Manage several campaigns and projects at once, keep timelines on track and follow up with stakeholders on progress
• Work with regional stakeholders to align priorities, localise campaigns for different markets and keep messaging consistent
• Take initiative in identifying growth opportunities and help shape the wider marketing and promotional strategy
• Set clear objectives and tracking before each campaign (e.g. participation, conversion rates, first-time deposits, trading activity, retention and campaign ROI) and turn post-campaign results into actionable insights
• Use AI tools to work more efficiently, speed up content production and improve campaign quality

Requirements

• 3–5 years of marketing experience, ideally with hands‑on campaign management
• Strong organisational and project management skills
• Detail‑oriented, with good analytical skills and confidence working with data
• Clear communicator, comfortable working with teams across functions and regions
• Self‑motivated, with a proactive, solution‑oriented approach

Preferred

• Experience in fintech or another regulated industry
• Experience marketing mobile apps