Growth Marketing Lead - User Acquisition & Campaigns

TG Holding; Kuala Lumpur; Vor Ort; MYR 110.000 - 170.000; Vollzeit

Zusammenfassung

TG Holding is seeking a Global Senior Marketing Executive / Manager (User Growth & Promotion Campaigns) to plan and lead campaigns end-to-end. You will manage multiple campaigns across web and mobile platforms, coordinate with regional teams, and leverage data and AI tools to improve performance.

The role demands initiative, strategic thinking, and the ability to drive ideas into action. Experience in fintech or similar regulated spaces is a plus, with a focus on user growth and promotional

Qualifikationen

• 3–5 years of marketing experience with hands-on campaign management.
• Strong organisational and project management skills.
• Detail-oriented with good analytical skills and data confidence.
• Clear communicator, comfortable working with cross-functional teams.
• Self-motivated with a proactive, solution-oriented mindset.

Aufgaben

• Plan and run marketing campaigns to drive user acquisition, growth and retention on web and mobile trading platforms.
• Lead each campaign end to end from concept through launch and review.
• Own the full funnel from sign-up to first deposit and ongoing activity; identify drop-offs and improve conversions.
• Write briefs and coordinate with creative, product, CRM and compliance teams to deliver campaigns on time and on brand.
• Collaborate with product to improve user journeys based on campaign learnings and data.
• Manage multiple campaigns and timelines, coordinating with regional stakeholders.

Kenntnisse

Campaign management

Data analysis

Project management

Communication

Growth marketing

Tools

Google Analytics

Google Ads

Facebook Ads

Mixpanel

Jobbeschreibung

TG Holding is seeking a Global Senior Marketing Executive / Manager (User Growth & Promotion Campaigns) to plan and lead campaigns end-to-end. You will manage multiple campaigns across web and mobile platforms, coordinate with regional teams, and leverage data and AI tools to improve performance.

The role demands initiative, strategic thinking, and the ability to drive ideas into action. Experience in fintech or similar regulated spaces is a plus, with a focus on user growth and promotional