Digital Marketing & Growth Executive

CLS STUDIO; Seberang Perai; Presencial; MYR 42.000 - 66.000; Jornada completa

Descripción de la vacante

CLS STUDIO is hiring a Digital Marketing Executive to plan, execute, analyse, and optimise high-budget performance campaigns across multiple channels. You will work with experienced marketers, designers, and content teams in a fast-paced environment and take ownership of campaigns to drive measurable ROI.

The role requires hands-on experience with paid ads, SEO, email marketing, and social media, plus proficiency in analytics tools to track performance and optimise results.

Formación

• Diploma (or equivalent) in Marketing, Business Administration, or a similar field.
• Hands-on experience with paid ads (Google Ads, Meta Ads, TikTok Ads), SEO, email marketing, and social media campaigns.
• Able to independently set up, manage, monitor, and optimise paid advertising campaigns.
• Experience crafting and optimising email campaigns using tools such as Mailchimp, Klaviyo, HubSpot.
• Comfortable using Google Analytics to track performance and optimise campaigns.
• Proficient in spreadsheets for data analysis and reporting.

Responsabilidades

• Develop and implement digital marketing strategies aligned with the company's goals.
• Conduct market research and identify marketing and growth opportunities.
• Independently create, execute, monitor, and optimise campaigns across email, social, paid media, and SEO.
• Research and test new channels and platforms to improve performance.
• Collaborate with designers and copywriters on ad creatives and landing pages.
• Coordinate with stakeholders and partners for campaign execution.
• Provide reports and analysis on ROI and performance to management.
• Monitor, analyse, and optimise metrics like ROI, ROAS, CPA, CTR, and conversions.
• Conduct A/B tests on creatives, landing pages, and audiences.
• Manage budgets and allocate advertising spend efficiently.

Conocimientos

Digital Marketing

Performance Marketing

Paid Media

Growth Marketing

Campaign Management

Educación

Diploma in Marketing

Herramientas

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Mailchimp

Klaviyo

HubSpot

Descripción del empleo

We are looking for a results-driven Digital Marketing Executive to plan, execute, analyse, and optimise high-budget performance marketing campaigns across multiple digital channels. This role is ideal for someone who have hands‑on digital marketing experience who is comfortable managing campaigns, analysing performance data, experimenting with growth strategies, and driving measurable business results through data-driven marketing initiatives. You'll work closely with experienced marketers, designers, and content teams in a fast‑paced environment, with opportunities to take greater ownership of campaigns and continuously develop your performance marketing expertise.

Key responsibilities

• Develop and implement digital marketing strategies aligned with the company's goals
• Conduct market research, understand target audiences, and identify marketing and growth opportunities
• Independently create, execute, monitor, and optimise campaigns across various digital channels, including email, social media, paid advertising, and search engine optimisation
• Research, evaluate, and test new digital marketing channels, advertising platforms, and growth opportunities to improve campaign performance
• Collaborate with designers and copywriters to develop high-performing ad creatives, landing pages, and marketing assets
• Work closely with internal stakeholders and external partners to ensure successful campaign execution
• Provide accurate reports and analysis to clients and company management to demonstrate campaign effectiveness and return on investment (ROI)
• Monitor, analyse, and optimise campaign performance to improve ROI, ROAS, CPA, CTR, and conversion rates
• Conduct A/B testing on ad creatives, landing pages, and audience targeting to maximise campaign effectiveness
• Manage campaign budgets and ensure efficient allocation of advertising spend

About you

• Hands‑on experience in Digital Marketing, Performance Marketing, Paid Media, Growth Marketing, or a similar role
• Diploma (or equivalent) in Marketing, Business Administration, or a similar field
• Proven hands‑on experience with paid ads (Google Ads, Meta Ads, TikTok Ads), SEO, email marketing, and social media campaigns
• Able to independently set up, manage, monitor, and optimise paid advertising campaigns based on campaign objectives and performance
• Experience crafting, segmenting, and optimising email campaigns using tools such as Mailchimp, Klaviyo, HubSpot, or equivalent platforms to drive engagement, retention, and conversions
• Comfortable using tools such as Google Analytics to track performance, identify trends, and optimise campaigns
• Knowledge of Microsoft Excel or Google Sheets, including formulas such as VLOOKUP and SUMIF, pivot tables, and the ability to create tables and charts for data visualisation and reporting
• Able to develop creative marketing campaigns and propose solutions to improve campaign performance
• Basic understanding of landing page optimisation, A/B testing, and conversion rate optimisation (CRO)
• Stays up‑to‑date with fast‑changing digital marketing trends, advertising platforms, and consumer behaviour