ST57 - Client Relationship Growth Executive (App)

startrader; Kuala Lumpur; Remote; MYR 60,000 - 100,000; Full time

Job summary

STARTRADER is seeking a Client Relationship Growth Executive (App) in Malaysia (Remote) to drive growth for the company’s trading app across the full user lifecycle. You will bridge marketing, product and backend teams, translate client needs and sales feedback into clear priorities, and lead campaigns that improve onboarding, activation and engagement.

The role requires a data-driven mindset, strong communication, and experience in app marketing or product-focused roles.

Qualifications

• Interest in finance and trading industry.
• Experience in app marketing, app optimisation or product-focused roles.
• Ability to work with technical and backend teams and explain needs clearly.
• Data-driven with familiarity with app analytics and marketing tools.

Responsibilities

• Own the end-to-end performance and growth of the company's app across the user lifecycle.
• Collaborate with marketing and backend teams to identify gaps and optimise features.
• Translate client needs into clear requirements for backend and development teams.
• Plan and execute app marketing and promotional campaigns from concept to measurement.
• Develop in-app messaging, push notifications and email campaigns.
• Collect frontline feedback and translate into product improvements and promotions.
• Monitor downloads, registrations, funding, activation, retention and engagement.
• Manage app store presence, content, ratings and reviews.

Skills

Finance interest

App marketing

Data analytics

Communication

Job description

ST57 - Client Relationship Growth Executive (App)

Position: Client Relationship Growth Executive (App)

Location: Malaysia (Remote)

Job Type: Full time

Company Description:

Startrader is an SCA regulated platform, operating across 200+ regions with regulation by ASIC, FSCA, FSA, and FSC. Powered by reliable platforms such as MT4 and MT5, Startrader delivers fast execution, secure transactions, and a professional trading environment for both individual traders and institutional partners. Through continuous innovation, educational support, and strategic global expansion, Startrader aims to empower clients with the tools and confidence they need to trade successfully in the financial markets.

We’re expanding fast—and we’re looking for talented people who want to grow their careers in a forward-thinking fintech environment built on innovation, integrity, and excellence.

Role Overview

This role owns the performance and growth of the company’s app across the full user lifecycle, from acquisition and onboarding through to engagement, retention and re‑engagement. The successful candidate will bridge marketing, product and backend teams, turning client needs, sales feedback and app data into clear priorities, better user journeys and effective campaigns.

Key Responsibilities

• Owning the end-to-end performance and growth of the company's app, from acquisition, onboarding and activation through to engagement, retention and re‑engagement
• Working closely with the marketing and backend teams to identify gaps in the current app, recommend improvements and optimise features, user journeys and overall client experience
• Translating client needs and business objectives into clear requirements and priorities for the backend and development teams, and supporting testing and release of new features and updates
• Planning and executing app marketing and promotional campaigns from concept development, stakeholder alignment, objective setting, briefings, creative, execution, testing, iteration and measurement
• Developing and managing in‑app messaging, push notifications and email campaigns aligned with overall marketing strategies
• Constantly collecting front‑line feedback and comments from sales agents and clients on the app experience and conveying them into product improvements, campaigns and promotions
• Monitoring and reporting on key app metrics such as downloads, registrations, funding, activation, retention and engagement, and turning insights into actionable recommendations
• Managing the app's presence in app stores, including listings, content, ratings and reviews
• Assisting in developing content and release schedules based on key deliverables and operational outcomes, involving multiple stakeholder engagements to ensure all parties are aligned with a clear implementation and execution

Requirements

• Great interest in the finance and trading industry
• Excellent written and verbal communication skills in English are a must; working proficiency in Mandarin is highly regarded, and other additional European or Asian language skills are highly advantageous.
• Proven experience in app marketing, app optimisation or product-focused roles, with strong knowledge across the app lifecycle
• Ability to work effectively with technical and backend teams, and to explain business needs in clear, practical terms
• A data‑driven approach, with familiarity with app analytics and marketing tools
• Strong communication skills and excellent team player
• Highly organised and detail‑oriented

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• A collaborative and dynamic work environment.
• Exposure to a wide range of business operations and strategies.