Senior Manager, Digital Marketing

Businesslist; Kuala Lumpur; Sur place; MYR 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

Structured training

Mentorship

Career progression

Résumé du poste

Businesslist is seeking a Digital Marketing Manager to scale the brand’s digital presence and drive measurable growth. You will lead lead generation, optimise websites, and manage campaigns across Google Ads, LinkedIn, Meta and more.

The role requires a data-driven marketer with 6+ years of experience in digital marketing, strong CRO and analytics skills, and a track record in financial services or regulated industries is preferred.

Qualifications

• 6+ years of experience in digital marketing
• Experience across SEO, SEM, paid social, website management and analytics
• Strong understanding of customer acquisition funnels and CRO
• Experience managing campaigns on Google Ads, LinkedIn, Meta and other platforms
• Data-driven mindset with proficiency in analytics and reporting tools
• Experience in financial services/fintech/B2B or regulated industries preferred

Responsabilités

• Drive lead generation and customer acquisition through SEO, SEM, paid media and social channels.
• Manage and optimise the company website to improve traffic, engagement and conversions.
• Build and enhance the brand’s digital presence across owned and paid platforms.
• Track, analyse and report on campaign performance, customer behaviour and marketing ROI.
• Collaborate with internal stakeholders to align marketing with growth objectives.
• Identify opportunities to improve the customer journey and conversion funnel through data-driven insights.

Connaissances

Lead generation

SEO

SEM

Paid media

Social channels

Website management

Digital analytics

CRO

Performance marketing

Google Ads

LinkedIn

Meta

Google Analytics

Google Tag Manager

Outils

Google Tag Manager

Description du poste

As a Digital Marketing Manager, you will be responsible for scaling the brand's digital presence and driving measurable business growth through effective digital marketing strategies. Also, you will:

• Drive lead generation and customer acquisition through SEO, SEM, paid media, and social channels.
• Manage and optimise the company website to improve traffic, engagement, and conversion rates.
• Build and enhance the brand's digital presence across owned and paid platforms.
• Track, analyze, and report on campaign performance, customer behavior, and marketing ROI.
• Collaborate with internal stakeholders to align marketing initiatives with business growth objectives.
• Identify opportunities to improve the customer journey and conversion funnel through data-driven insights.

The Successful Applicant

As a successful applicant, you should come with at least 6 years of experience in digital marketing, with a strong focus on lead generation and conversion.

• Proven hands-on experience across SEO, SEM, paid social, website management, and digital analytics.
• Strong understanding of customer acquisition funnels, conversion rate optimisation (CRO), and performance marketing.
• Experience managing digital campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
• Data-driven mindset with proficiency in Google Analytics, Google Tag Manager, and campaign reporting tools.
• Prior experience in financial services, fintech, B2B, or other regulated industries is highly preferred

What's on Offer

• Join a market leader in a high-growth niche with strong expansion plans.
• Access structured training, mentorship, and clear career progression opportunities.