Senior Marketing & Sales Lead, Property Development

Varia Land Sdn. Bhd.; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

Varia Properties in Malaysia is seeking a Senior Executive / Assistant Manager, Sales & Marketing to lead marketing strategies for property developments, boost sales performance, and strengthen branding. You will collaborate with internal teams, agencies, and partners to deliver impactful campaigns and successful launches.

The role covers corporate branding and project marketing, including digital marketing, campaign management, and sales support.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business or equivalent.
• Minimum 3–5 years of relevant experience in sales and marketing, preferably within the property development industry.
• Strong understanding of property marketing, corporate branding, digital marketing and campaign management.
• Hands-on experience in social media management, content creation and marketing communications.
• Proficient in English and Bahasa Malaysia; Mandarin an added advantage.

Responsibilities

• Develop and execute marketing strategies for corporate branding and property development projects.
• Manage brand positioning, marketing communications and promotional campaigns.
• Oversee content creation, copywriting and marketing materials to ensure brand consistency.
• Coordinate with creative agencies and vendors on branding and advertising initiatives.
• Digital Marketing & Campaign Management: Manage social media platforms, website content and digital marketing activities.
• Plan and execute integrated marketing campaigns across digital and offline channels.
• Monitor campaign performance, lead generation and marketing effectiveness.
• Prepare marketing proposals, presentations and performance reports.
• Work closely with the sales team to support property launches, sales targets and promotional activities.
• Coordinate roadshows, events, exhibitions and other sales and marketing initiatives.
• Prepare sales presentations, brochures, advertisements and promotional materials.
• Conduct market research and competitor analysis to identify market trends and opportunities.

Education

Bachelor's Degree in Marketing

Experience in sales and marketing

Tools

Meta Business Suite

Google Analytics

Microsoft Office

Job description

Varia Properties in Malaysia is seeking a Senior Executive / Assistant Manager, Sales & Marketing to lead marketing strategies for property developments, boost sales performance, and strengthen branding. You will collaborate with internal teams, agencies, and partners to deliver impactful campaigns and successful launches.

The role covers corporate branding and project marketing, including digital marketing, campaign management, and sales support.