Senior Marketing Executive / Assistant Manager

Luen Heng F&B Sdn Bhd; Kuala Lumpur; On-site; MYR 89,000 - 134,000; Full time

Benefits offered by this job

Lunch provided

Free parking

Performance bonus

Medical, dental and insurance coverage

Job summary

Luen Heng F&B Sdn Bhd is seeking a Marketing professional to support strategic planning and execution of integrated campaigns, activations, events, sponsorships, PR, and promotions.

The role coordinates with Sales, Finance and Logistics to implement 360° campaigns, drive brand initiatives, monitor KPIs, and prepare monthly reports for growth across Malaysia's FMCG brands.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• 3–6 years of brand marketing experience with strong understanding of the marketing mix.
• Proficient in Excel and PowerPoint for data analysis and reporting.
• Strong interpersonal and communication skills with ability to collaborate across departments and stakeholders.
• Minimum 3 years FMCG background.

Responsibilities

• Support the strategic planning and execution of integrated marketing campaigns, including consumer activations, events, sponsorships, PR, and promotional initiatives.
• Manage the implementation of 360° marketing campaigns by coordinating with Sales, Finance, Logistics, and other key departments.
• Execute promotional activities and brand strategies to enhance market presence, brand awareness, and overall sales performance.
• Prepare detailed monthly marketing reports and monitor brand performance metrics to ensure KPIs are achieved.
• Collaborate with Sales and Logistics teams to monitor stock levels and provide insights for demand forecasting.
• Lead planning and on-ground execution of marketing events and brand activations to ensure high-quality consumer engagement.

Skills

Interpersonal skills

Communication skills

Team collaboration

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Tools

Microsoft Excel

PowerPoint

Job description

Our company sells alcoholic and non-alcoholic beverages. Candidates should be aware that the role may require handling such products. We welcome applicants who are comfortable with this responsibility to apply. All applications will be reviewed based on suitability for the position.

• Lunch provided
• Free parking
• Performance bonus
• Medical, dental and insurance coverage.

Job Role

Support the strategic planning and execution of integrated marketing campaigns, including consumer activations, events, sponsorships, PR, and promotional initiatives.

Manage the implementation of 360° marketing campaigns by coordinating effectively with Sales, Finance, Logistics, and other key departments.

Execute promotional activities and brand strategies to enhance market presence, brand awareness, and overall sales performance.

Prepare detailed monthly marketing reports and monitor brand performance metrics to ensure all KPIs are consistently achieved.

Collaborate closely with Sales and Logistics teams to monitor stock levels and provide insights for accurate demand forecasting.

Lead the planning and on-ground execution of marketing events and brand activations to ensure high-quality consumer engagement.

Job Requirements

Bachelor’s Degree in Marketing, Business Administration, or a related field.

3–6 years of brand marketing experience with a strong understanding of the marketing mix and the ability to drive the execution of marketing plans.

Proficient in Microsoft Excel and PowerPoint for data analysis, performance reporting, and professional presentations.

Strong interpersonal and communication skills with the ability to work collaboratively across various departments and stakeholders.

Minimum 3 years FMCG background.

The successful candidate will have the opportunity to build new premium brands in Malaysia or build brand equity for existing brands. The job welcomes many challenges and experiences for a rewarding career path.

Our business deals with many multinational companies & premium brands

The job welcomes many challenges and experiences for a rewarding career path.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• Have you worked in a role where you were responsible for brand planning?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How would you rate your English language skills?

We are a leading supplier in our field throughout East and West Malaysia with a growing business in other parts of the ASEAN region.

We represent leading global brands in the Food and Beverages, Beer, Wine and Spirits category with a diverse portfolio of products as market expansion specialist. Our distribution network spans across the whole country in On-Trade restaurant, bars, clubs and hotels as well as Off-Trade retail supermarkets, hypermarkets, convenience stores and petrol marts. Our coverage also includes duty free zones and travel retail. We are one of the Largest Online Wine , Beer & Spirit Delivery in Malaysia.

WHO WE ARE

We are a leading supplier in our field throughout East and West Malaysia with a growing business in other parts of the ASEAN region.

We represent leading global brands in the Food and Beverages, Beer, Wine and Spirits category with a diverse portfolio of products as market expansion specialist. Our distribution network spans across the whole country in On-Trade restaurant, bars, clubs and hotels as well as Off-Trade retail supermarkets, hypermarkets, convenience stores and petrol marts. Our coverage also includes duty free zones and travel retail. We are one of the Largest Online Wine , Beer & Spirit Delivery in Malaysia.

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