Senior Business Development Executive - Southern Region (JB)

Tong Woh Enterprise Sdn Bhd; Johor Bahru; On-site; MYR 90,000 - 140,000; Full time

Job summary

Tong Woh Enterprise Sdn Bhd is seeking a Senior Business Development Executive for the Southern region (Johor Bahru and nearby areas). You will drive off-trade sales in supermarkets, hypermarkets, and other retailers, while building strong relationships with trade partners and buyers.

Responsibilities include territory development, performance reviews, and cross-functional coordination with Marketing, Supply Chain and Finance to deliver promotional activities and ensure stock availability.

Qualifications

• Diploma or Degree in Business Administration, Marketing or related field.
• 3–5 years of FMCG/off-trade sales experience.
• Strong ability to manage key accounts, distributors or retailers.
• Excellent negotiation and communication skills.
• Willing to travel frequently within the Southern region.

Responsibilities

• Identify and develop new business opportunities in off-trade channels.
• Grow existing customer accounts through engagement and reviews.
• Achieve sales targets and KPIs; negotiate pricing and promotions.
• Monitor market trends and ensure product visibility in outlets.
• Coordinate with Marketing, Supply Chain and Finance for promotions and orders.
• Prepare sales reports, forecasts and market analyses.

Skills

Sales negotiation

Client relationships

Communication

Analytical thinking

Excel proficiency

Travel readiness

Mandarin fluency

Education

Diploma/degree in Business Administration or Marketing

Tools

Microsoft Excel

Reporting tools

Job description

Senior Business Development Executive - Southern Region (JB)

We are seeking a dynamic and results-driven Senior Business Development Executive to join our Off-Trade Sales Department, focusing on the Southern region (Johor Bahru and nearby areas). This role is responsible for expanding market presence, developing strong customer relationships, and driving sales performance within supermarkets, hypermarkets, convenience stores, and other off-trade retail channels.

Key Responsibilities

Business Development & Sales Growth

Identify and develop new business opportunities within the off-trade channel.

Manage and grow existing customer accounts through consistent engagement and performance review.

Achieve assigned sales targets and KPIs.

Negotiate pricing, trading terms, and promotional activities within company guidelines.

Territory & Channel Management

Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.

Ensure proper product distribution, visibility, and merchandising in retail outlets.

Conduct regular store visits and trade checks to ensure brand standards are maintained.

Relationship Management

Build strong relationships with key trade partners, distributors, and retail buyers.

Work closely with outlet purchasing and category teams to optimize sales performance.

Cross-Functional Coordination

Coordinate with Marketing, Supply Chain, and Finance teams for promotions, stock replenishment, and order fulfillment.

Support trade marketing and in-store promotional activities.

Reporting & Administration

Prepare accurate sales reports, forecasts, and market analyses.

Ensure timely collection of payments and account settlements.

Maintain up-to-date customer information and sales documentation.

Requirements

Minimum Diploma or Degree in Business Administration, Marketing, or related field.

Minimum 3–5 years of experience in FMCG/off-trade sales, preferably in the beverage or liquor industry.

Strong background in managing key accounts, distributors, or retailers.

Strong sales negotiation and communication skills.

Good analytical and problem-solving abilities.

Proficient in Microsoft Excel and other reporting tools.

Able to work independently with minimal supervision.

Strong interpersonal and relationship-building skills.

Willing to travel frequently within the Southern region (Johor, Melaka, Negeri Sembilan).

Possess a valid driving license and own transport.

Fluent in English and Mandarin; Cantonese/Hokkien is an added advantage. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Unlock job insights

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Established in 1968, Tong Woh Enterprise has emerged as a prominent player in the beverage importation and distribution industry, with diversified interests in fine wines, personal wellness, and retail. From its humble beginnings as a Traditional Chinese Medicine store in Petaling Jaya, TWE has grown exponentially, expanding its footprint and establishing itself as a leading conglomerate in Malaysia.