Marketing Executive

YUMMYJOY GROUP SDN. BHD.; Seberang Perai; On-site; MYR 42,000 - 66,000; Full time

Benefits offered by this job

Annual leave

Performance bonus

Company benefits

Job summary

Yummyjoy Group Sdn. Bhd. is a one-stop beverage solutions provider; we seek a capable Marketing Executive to own marketing projects from idea to execution.

You will drive brand development, website development, digital marketing, market research, and product launches, collaborating with management, sales, designers, suppliers and other departments. You will lead multi-brand marketing campaigns, coordinate content, photography and materials, and contribute to new product concepts and packaging

Qualifications

• Experience in Marketing, Branding, Digital Marketing, Product Development or related field.
• 2–5 years of relevant working experience; F&B, FMCG, beverage experience is an advantage.
• Capable of leading and coordinating projects, not just following instructions.
• Understanding of website development, SEO, digital advertising and social media.
• Strong research skills and interest in new products, trends, and business opportunities.
• Good written and verbal communication with suppliers, designers, agencies and internal teams.

Responsibilities

• Lead and coordinate development, improvement and maintenance of company and brand websites with developers and agencies.
• Plan website structure, content, product information, visuals and UX to align with brand positioning.
• Improve SEO, website traffic, enquiries and online conversion using analytics tools.
• Develop and execute marketing plans including positioning, messaging, campaigns and promotional concepts.
• Coordinate product photography, brochures, catalogs, advertisements and marketing materials while maintaining brand identity.
• Participate in developing new beverage products, researching opportunities, flavours and packaging formats.
• Work with internal teams and suppliers to turn ideas into commercially viable products, assisting in naming and packaging concepts.
• Conduct regular competitor and market research to identify opportunities.
• Plan and manage social media and digital campaigns, content calendars, multi-channel coordination and paid advertising campaigns.
• Develop go-to-market plans for new products and coordinate packaging, content and launch campaigns.

Skills

Marketing

Branding

Digital Marketing

Product Development

Tools

Google Analytics

Meta Ads Manager

Canva

AI marketing tools

Job description

Yummyjoy Group Sdn. Bhd. is a one-stop beverage solutions provider serving the food & beverage industry. We are looking for a capable and hands‑on Marketing Executive who can take ownership of marketing projects from idea to execution. You will be involved in brand development, website development, digital marketing, market research, product development, packaging, product launches and commercial projects, working closely with management, sales, designers, suppliers and other departments.

Key responsibilities

Lead and coordinate the development, improvement and maintenance of company and brand websites, working with web developers, designers and external agencies when required

Plan website structure, content, product information, visuals and user experience to ensure websites are professional, updated and aligned with each brand's positioning

Improve SEO, website traffic, enquiries and online conversion, and monitor website and digital performance using relevant analytics tools

Develop and execute marketing plans for Yummyjoy Group and its product brands, including brand positioning, messaging, campaigns and promotional concepts

Coordinate product photography, videos, brochures, catalogues, advertisements and other marketing materials while maintaining consistent brand identity

Participate actively in developing new beverage products and concepts, researching market opportunities, consumer preferences, flavours and packaging formats

Work with internal teams and suppliers to turn product ideas into commercially viable products, and assist in product naming, positioning, packaging concepts and launch strategies

Conduct regular research on competitors, pricing, products, packaging, marketing strategies and market trends to identify new opportunities

Plan and manage social media and digital marketing campaigns, develop content calendars, coordinate multiple channels and manage paid advertising campaigns

Develop go-to-market plans for new products and coordinate packaging, marketing materials, product photography, digital content and launch campaigns

About you

Has experience in Marketing, Branding, Digital Marketing, Product Development or a related field

Has approximately 2–5 years of relevant working experience; F&B, FMCG, food ingredients, beverage or HORECA experience is an advantage

Is capable of leading and coordinating projects, not only following instructions

Understands the basics of website development, SEO, digital advertising and social media

Has strong research skills and enjoys discovering new products, trends and business opportunities

Has good commercial awareness and understands that marketing should ultimately contribute to sales and business growth

Has good written and verbal communication skills and is comfortable communicating with suppliers, designers, agencies and different internal departments

Is organised and capable of managing several projects and deadlines simultaneously

Is willing to learn unfamiliar subjects and find solutions independently

Experience with tools such as Google Analytics, Meta Ads Manager, Canva and AI productivity/marketing tools is an advantage

Exposure to the growing F&B and beverage industry

Opportunity to participate directly in real product development and launches

Hands‑on involvement in multiple brands and commercial projects

Opportunity to work directly with management and contribute ideas

Career development opportunities as the company and its brands expand

Performance-based career progression

Annual leave and company benefits

Performance bonus / incentives subject to company and individual performance

About us

Yummyjoy Group Sdn. Bhd. is a one-stop beverage solutions provider serving the food & beverage industry.