Trade Marketing

Private Advertiser; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Private Advertiser in Malaysia seeks a Trade Marketing Manager / Executive to bridge marketing strategy and sales execution, translating global brand visions into localized channel plans for On-Trade and Off-Trade in Malaysia.

You will manage trade marketing plans, budgets, and distributor relationships, delivering impact with POSM, activations, and commercial dashboards while ensuring compliance with alcohol marketing guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Commercial Analytics, or related field.
• 2–5 years in Trade Marketing, Channel Marketing, or Key Account Management in FMCG/alcohol in Malaysia.
• Experience managing Distributor-Principal relationships is highly advantageous.

Responsibilities

• Develop and implement annual Trade Marketing plans for On-Trade and Off-Trade channels.
• Manage Trade Marketing budget to maximise ROI and volume growth.
• Coordinate distributor investments (A&P, trade discounts/rebates, FOCs) with proof of execution.
• Provide commercial toolkits, product training, and field-audit tools to the Commercial team.
• Deliver standout brand visibility (POSM, menus, activations) within guidelines and local regs.
• Create dashboards tracking KPIs like depletions, off-take, stock turnover for management review.

Skills

Excel

PowerPoint

English

Distributor management

Canva

Education

Bachelor's degree in Marketing / Business Administration / Commercial Analytics

Job description

As Trade Marketing Manager / Executive, you will be the critical bridge between marketing strategy and sales execution. You will translate global brand visions into highly effective, localized channel plans across the unique Malaysian On-Trade and Off-Trade landscapes. This role requires a balance of creative brand activation, strong Distributor-Principal stakeholder management, and rigorous commercial data analytics.

Key responsibilities

Develop and implement annual Trade Marketing plans and promotional calendars, tailored for the On-Trade and Off-Trade channels.

Manage the assigned Trade Marketing investment budget to maximize volume growth and secure the highest possible return on investment (ROI).

Manage the distributor's internal claims system, ensuring all investments, i.e. A&P, trade discounts/rebates, FOCs, etc. are accurately coded, verified with execution proof and relevant supporting documents.

Act as the main point of contact for the global brand Principal, and equip the local Commercial team with impactful commercial toolkits, product training, field-audit tools, etc.

Deliver standout brand visibility (POSM, menus, activations, etc.) while strictly adhering to global brand Guidelines, Malaysia's regulatory frameworks and cultural sensitivities regarding alcohol marketing.

Establish weekly/monthly performance KPIs. Create commercial Dashboards tracking sales depletions, off-take rates, stock turnover, etc. to present to both internal Management and the global Principal.

Conduct deep-dive analytical evaluations of all major activations and launches, isolating performance variables to guide future decision-making and commercial strategies.

About you

Minimum Bachelor's Degree in Marketing, Business Administration, Commercial Analytics, or a related field.

2 to 5 years of related work experience in Trade Marketing, Channel Marketing, or Key Account Management within the FMCG or alcohol industry in Malaysia.

Direct experience managing Distributor-Principal relationships is highly advantageous.

Strong skills in Microsoft, especially Excel (Pivot tables, formulas, etc.) and Power Point or Canva.

Fluency in English is required. Professional proficiency in Mandarin or local dialects (e.g., Cantonese, Hokkien) is highly beneficial to effectively manage traditional trade partners.

Good understanding of the local distribution networks (Klang Valley, Penang, Johor, East Malaysia) and strong cultural intelligence regarding alcohol handling and compliance.

Strong ability to multi-task in fast-paced environment.

About us

We are a leading and fast-growing importer, distributor and wholesaler of premium, international alcoholic beverage brands, in Malaysia, proudly managing and growing a world-class portfolio for a renowned global alcohol group. Combining the agile, entrepreneurial drive of a local business with the premium standards of a global principal, we offer an exciting environment where your strategic ideas directly translate into market-leading growth.