Senior Marketing Executive

Incompleteness Theorem Sdn. Bhd.; Kuala Lumpur; Hybrid; MYR 90,000 - 140,000; Full time

Job summary

WORQ is seeking a proactive Senior Marketing Executive to drive qualified lead acquisition across digital and offline channels. You will own the lead generation strategy, collaborating with internal teams on events and brand positioning to fuel sales pipeline growth.

Responsibilities include managing paid campaigns, CRM automation, landing pages, affiliate partnerships, and direct B2B outreach, plus on-ground activations and events to capture leads.

Qualifications

• Bachelor’s Degree or Diploma in Marketing, Business Administration, Mass Communication, or related fields.
• 4 to 5 years hands-on lead generation and growth marketing experience in paid digital and offline B2B channels.
• Experience in coworking, real estate, or B2B preferred.

Responsibilities

• Plan, run and scale paid ads on Google/Meta/LinkedIn for startups, SMEs and enterprises.
• Manage automated email nurturing, lead scoring and landing page pathways in HubSpot.
• Develop offline lead-gen via direct outreach, partnerships, events and activations.
• Set up full-funnel tracking (GTM, UTMs, pixels) and report ROI to management.
• Collaborate with Sales/Leasing to improve MQL-to-SQL and optimize campaigns.

Skills

Digital lead gen

Paid media

CRM automation

Landing pages

SEO strategy

Event planning

Affiliate & partners

Direct outreach

Data tracking

Collaboration

Education

Bachelor’s degree or Diploma in Marketing/Business/Media

Tools

HubSpot

GA4

GTM

Job description

We are looking for a proactive, high-performing Senior Marketing Executive to join the Marketing & Branding team. In this role, you will be key to driving qualified lead acquisition across both digital channels (paid media, CRM automation, landing page optimization) and offline channels (corporate partnerships, direct business outreach, on-ground activations, and event lead capture).

As a senior, well-rounded marketer, you will take ownership of the overall lead generation strategy while collaborating closely with our internal teams on general marketing initiatives, flagship events, and brand positioning to directly fuel sales pipeline growth and overall business expansion.

I) Digital Lead Generation & Performance Media

Paid Campaigns: Plan, run, and scale targeted paid ads across Google, Meta, and LinkedIn to generate startup, SME, and enterprise workspace leads.

CRM & Funnel Automation: Manage automated email nurturing workflows, lead scoring, and landing page pathways in CRM platforms (HubSpot) to convert leads into scheduled tours.

Ad Optimization: Manage ad budgets, execute continuous A/B testing on ad copy/creatives, and optimize bidding strategies to lower Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

Organic Growth & Leadgen Strategy: Drive inbound organic lead capture by defining SEO strategy, optimizing high-intent website/blog content, and implementing conversion-focused landing page messaging.

Affiliate & Partner Channel Expansion: Build, launch, and manage affiliate and digital referral partner programs to generate scalable, cost-effective digital leads through third-party networks and industry influencers.

Direct B2B Outreach: Design and execute offline lead-gen initiatives, including direct corporate outreach and targeted B2B referral campaigns.

Event Lead Capture: Develop and implement effective lead capture processes for on-ground company activations, flagship occupancy drives, and external networking events.

Strategic Partnerships: Engage local business networks, corporate partners, and industry groups to build direct referral pipelines.

Full-Funnel Tracking: Set up tracking infrastructure (GTM, UTMs, conversion pixels, event lead forms) to accurately attribute online and offline lead sources.

Sales Pipeline Collaboration: Partner closely with Sales/Leasing teams to monitor lead quality, track MQL-to-SQL conversion rates, and refine campaigns based on sales feedback.

Reporting: Report regularly to senior management on lead pipeline value, channel ROI, CPL, and CPA.

IV) General Marketing, Events & Brand Support

Event & Brand Support: Support company community initiatives and networking events, actively engaging attendees to capture potential leads and represent the brand.

Cross-Functional Support: Collaborate with internal digital and design team members to align ad campaigns with organic social media, collateral, and overall brand guidelines.

Ad-Hoc Projects: Assist with strategic growth initiatives, market research, and special marketing projects as assigned by management.

Education: Bachelor’s Degree or Diploma in Marketing, Business Administration, Mass Communication, or related fields.

Experience: 4 to 5 years of hands-on experience in lead generation and growth marketing across paid digital media and offline B2B channels (coworking, real estate, or B2B experience preferred).

Technical Skills:

• - Advanced management of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• - Hands-on experience with CRM tools (preferably HubSpot) for lead scoring, email automation, and landing pages.
• - Solid command of GA4, GTM, and conversion tracking across online/offline touchpoints.

Mindset & Soft Skills:

• - Self-starter with high commercial drive, analytical mindset, and strong ownership.
• - Excellent spoken and written English with confidence in networking and event engagement.
• - Adaptable team player willing to support broader marketing tasks and on-ground activities.

Bonus Points

• Experience in lead generation for flexible workspaces, commercial real estate, high-value membership or B2B tech/SaaS.
• Active experimentation with AI tools for ad copy generation, research, marketing or workflow automation.

Who are we and why should you work here?

WORQ is a flexible-office and community company, with products in coworking spaces, community app, enterprise solutions and looking to grow its offerings to better service and innovate the real estate market. As an innovation firm in this industry, WORQ is a venture capital-backed startup invested by Cradle, 500 Start-Ups, Phillip Capital, Space Matrix ( a sister company of Jungle Ventures ), as well as private investors from Goldman Sachs and Temasek. Winning 5 awards including, Voted the Best Coworking Space of Malaysia by the Malaysia Rice Bowl Startup Awards in 2017, Coworker Member’s Choice Award winner in 2018, Outstanding Incubator / Coworking Space Winner in 2018, Coworker Member’s Choice Award winner for Kuala Lumpur category in 2019 and Coworker Member’s Choice Awards winner with 100,000 sqft of space and growing, housing over 281 companies, we have been able to fuel collaboration on a scale never seen before in Malaysian entrepreneurship history.

WORQ’s fast growth in a sustainable manner has garnered the continued support and investment from the VC world including its latest third round of financing completed amidst COVID-19 with backing from seven follow-on investors, signifying investor confidence in its potential. Its sustainability and risk management is bar none and endorsed by six of the major banks in Malaysia extending loan offers to WORQ, passing the stringent risk test of traditional banks. With a strong base, WORQ is poised to capitalize on the fast-growing flexible office market to reach its vision of making people prosper by working together. It's a massive dream, and we're working passionately to fulfill it. We can't do it alone though - this is where you come in.

Who are we and why should you work here?

WORQ is a flexible-office and community company, with products in coworking spaces, community app, enterprise solutions and looking to grow its offerings to better service and innovate the real estate market. As an innovation firm in this industry, WORQ is a venture capital-backed startup invested by Cradle, 500 Start-Ups, Phillip Capital, Space Matrix ( a sister company of Jungle Ventures ), as well as private investors from Goldman Sachs and Temasek. Winning 5 awards including, Voted the Best Coworking Space of Malaysia by the Malaysia Rice Bowl Startup Awards in 2017, Coworker Member’s Choice Award winner in 2018, Outstanding Incubator / Coworking Space Winner in 2018, Coworker Member’s Choice Award winner for Kuala Lumpur category in 2019 and Coworker Member’s Choice Awards winner with 100,000 sqft of space and growing, housing over 281 companies, we have been able to fuel collaboration on a scale never seen before in Malaysian entrepreneurship history.

WORQ’s fast growth in a sustainable manner has garnered the continued support and investment from the VC world including its latest third round of financing completed amidst COVID-19 with backing from seven follow-on investors, signifying investor confidence in its potential. Its sustainability and risk management is bar none and endorsed by six of the major banks in Malaysia extending loan offers to WORQ, passing the stringent risk test of traditional banks. With a strong base, WORQ is poised to capitalize on the fast-growing flexible office market to reach its vision of making people prosper by working together. It's a massive dream, and we're working passionately to fulfill it. We can't do it alone though - this is where you come in.