Senior PR & Integrated Corporate Communications Executive

Incompleteness Theorem Sdn. Bhd.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

WORQ is seeking a Senior PR & Integrated Corporate Communications Executive to elevate the brand narrative across national, real estate, and tech media. You will shape WORQ's corporate reputation while driving our social media ecosystem, campaign activations, and brand events to support community growth.

In this role you will own external communications, write press materials, build relationships with editors, manage media relations, and report PR performance.

Qualifications

• 5+ years of hands-on experience in corporate communications, public relations, social media execution, or integrated marketing.
• Strong writing and storytelling abilities across press releases, op-eds, and social content.
• Proven media relations experience with editors across property, business and tech outlets.

Responsibilities

• Lead external communications initiatives to position WORQ as a premier authority on flexible workspaces.
• Write and distribute press releases, official announcements, and media kits.
• Engage editors and journalists, pitch leadership for expert commentary, and track PR performance.
• Own day-to-day social content strategy and channel growth across WORQ's platforms.
• Repurpose earned PR wins into social assets and develop multi-channel content.
• Plan and execute campaigns and events, including brand activations and outlets launches.
• Coordinate campaign vendors, collateral, invoices, and budget tracking.

Skills

Brand storytelling

Media relations

Social media management

Content creation

Digital marketing

Crisis communications

Tools

HubSpot

Canva

Job description

Senior PR & Integrated Corporate Communications Executive

Basic Salary + Fixed Allowance + KPI Incentive

We are seeking a Senior PR & Integrated Corporate Communications Executive: a strategic storyteller, dynamic communicator, and digital-savvy marketer who will elevate WORQ's brand narrative across all channels. In this multi-faceted role, you will shape WORQ's corporate reputation across national, real estate, and tech media verticals, while driving our social media ecosystem, campaign activations, and brand events to support community growth.

I) Brand PR & Earned Media

• Media & Narrative Execution: Lead external communications initiatives that position WORQ as the premier authority on flexible workspaces and the evolving future of work.
• Press & Pitch Management: Write and distribute press releases, op-eds, official announcements, and media kits for company milestones, expansion news, and award submissions.
• Journalist Engagement & Media Pitching: Build relationships with editors and journalists across property, business, and tech outlets, actively pitching leadership for expert commentary and newsjacking opportunities.
• Reporting: Monitor media coverage, track brand mentions, and report PR performance metrics to key stakeholders.

II) Social Media Management & Brand Storytelling

• Channel Ownership & Content Execution: Own the day-to-day content strategy, planning and channel growth across WORQ's social platforms, focusing on thought leadership topics and Executive Profiling.
• PR & Content Amplification: Repurpose earned PR wins, media features, and executive commentary into platform-native social assets to maximize reach and credibility.
• Multichannel Creation & Community: Ideate high-quality digital content—including video scripts, behind-the-scenes outlet highlights, and member spotlights—while engaging online audiences to convert inquiries into leads.

III) Campaign Activations & Events

• Campaign & Go-To-Market Support: Execute promotional campaigns and lifecycle email workflows (via HubSpot) supporting new outlet openings, workspace occupancy drives, and enterprise sales.
• Out-of-Home (OOH) & Partner Branding: Coordinate physical marketing assets (signage, transit displays, lobby branding) tailored to high-footfall hubs like KL Sentral and Bangsar alongside building managers and landlord partners.
• Brand Event Coordination: Lead the on-ground execution of flagship brand events—including outlet launches, media sessions, and broker appreciation nights—acting as an on-site brand ambassador to capture live content.
• Vendor & Administrative Coordination: Assist with campaign vendor coordination, collateral distribution logistics, invoice processing, and budget tracking.

Experience: 5+ years of hands-on experience in corporate communications, public relations, social media execution, or integrated marketing.

Versatile Writing: Master-level writing skills across formal press releases, long‑form LinkedIn articles, punchy social copy, and marketing collateral.

Funnel Literacy: Clear understanding of how PR, social media, and communications projects directly support brand equity and lead generation.

Project & Event Ownership: Proven ability to independently manage project timelines, coordinate on-site event logistics, and leverage media networks.

Digital & Tool Proficiency: Practical experience managing corporate social channels and using tools such as HubSpot, Canva, and other content management tools (preferred).

Who are we and why should you work here?

WORQ is a flexible‑office and community company, with products in coworking spaces, community app, enterprise solutions and looking to grow its offerings to better service and innovate the real estate market. As an innovation firm in this industry, WORQ is a venture capital‑backed startup invested by Cradle, 500 Start‑Ups, Phillip Capital, Space Matrix ( a sister company of Jungle Ventures ), as well as private investors from Goldman Sachs and Temasek. Winning 5 awards including, Voted the Best Coworking Space of Malaysia by the Malaysia Rice Bowl Startup Awards in 2017, Coworker Member's Choice Award winner in 2018, Outstanding Incubator / Coworking Space Winner in 2018, Coworker Member's Choice Award winner for Kuala Lumpur category in 2019 and Coworker Member's Choice Awards winner with 100,000 sqft of space and growing, housing over 281 companies, we have been able to fuel collaboration on a scale never seen before in Malaysian entrepreneurship history.

WORQ's fast growth in a sustainable manner has garnered the continued support and investment from the VC world including its latest third round of financing completed amidst COVID‑19 with backing from seven follow‑on investors, signifying investor confidence in its potential. Its sustainability and risk management is bar none and endorsed by six of the major banks in Malaysia extending loan offers to WORQ, passing the stringent risk test of traditional banks. With a strong base, WORQ is poised to capitalize on the fast‑growing flexible office market to reach its vision of making people prosper by working together. It's a massive dream, and we're working passionately to fulfill it. We can't do it alone though - this is where you come in.