Senior Executive/ Assistant Manager, Brand & Marketing

UNIVERSAL TRAVELLER SHOP SDN BHD; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

UNIVERSAL TRAVELLER SHOP SDN BHD in Kuala Lumpur is seeking a Senior Executive / Assistant Manager to lead brand & marketing initiatives, plan campaigns, and manage multi-channel communications. You will work with internal teams and agencies to strengthen brand presence and drive sales growth.

The role requires hands-on experience in integrated campaigns, content development, and relationship-building with shopping malls, media, and partners.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 3 years of relevant experience for Senior Executive level or 5 years for Assistant Manager level.
• Hands-on experience in planning and executing integrated marketing campaigns, coordinating brand activations, and monitoring A&P expenditure.
• Good understanding of social media, digital marketing, content development, PR, and influencer engagement.
• Strong communication, coordination, and stakeholder management skills, with the ability to manage multiple projects and deadlines.

Responsibilities

• Plan, coordinate, and execute integrated marketing campaigns across channels (social media, website, e-commerce, digital advertising, PR, partnerships, events).
• Maintain consistent brand positioning, messaging, and communication across all marketing materials and customer touchpoints.
• Develop content for brand-owned channels including website and social platforms (Facebook, Instagram, YouTube, TikTok).
• Collaborate with internal teams and external agencies on campaign deliverables, timelines, and budgets.
• Build relationships with principals, malls, media, influencers, and business partners to support brand visibility and promotional opportunities.
• Organise and execute brand activations like product launches, pop-ups, fashion events, CSR initiatives, workshops.
• Coordinate with merchandising, retail, e-commerce, and supply chain teams to support campaigns and launches.
• Track and analyse campaign performance, digital engagement, expenditure, and sales impact; prepare reports and recommendations.

Skills

Brand management

Campaign planning

Social media

Content development

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Senior Executive/ Assistant Manager, Brand & Marketing

We are seeking a creative and results-driven Senior Executive / Assistant Manager, Brand & Marketing to support the marketing and brand development of our fashion retail business. This role involves planning and executing integrated marketing campaigns, maintaining consistent brand communication, and strengthening customer engagement across all channels. You will work closely with internal teams, agencies, and business partners to drive brand awareness and support sales growth.

Support the development and execution of the annual marketing calendar, A&P budget, and 360° marketing plans aligned with business objectives.

Maintain consistent brand positioning, messaging, and communication across all marketing materials and customer touchpoints, in line with approved brand guidelines.

Conduct market and competitor research to identify consumer trends, promotional opportunities, and potential brand collaborations.

Plan, coordinate, and execute integrated marketing campaigns across social media, websites, e-commerce platforms, digital advertising, PR, partnerships, and events.

Coordinate with internal teams and external agencies on campaign deliverables, timelines, and budgets to ensure timely and effective execution.

Develop and coordinate content for brand-owned channels, including the website, Facebook, Instagram, YouTube, and TikTok, ensuring relevance and alignment with brand identity.

Build and maintain relationships with principals, shopping malls, media, influencers, and business partners to support brand visibility and promotional opportunities.

Organise and execute brand activations, including product launches, pop-up stores, fashion events, CSR initiatives, workshops, and promotional activities.

Collaborate with merchandising, retail, e-commerce, and supply chain teams to support product launches, seasonal campaigns, store promotions, and new brand onboarding where required.

Track and analyse campaign performance, digital engagement, expenditure, and sales impact; prepare reports and recommend improvements for future campaigns.

Job Requirements

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.

Minimum 3 years of relevant experience for Senior Executive level or 5 years for Assistant Manager level, preferably in fashion, lifestyle, or retail marketing.

Hands-on experience in planning and executing integrated marketing campaigns, coordinating brand activations, and monitoring A&P expenditure.

Good understanding of social media, digital marketing, content development, PR, and influencer engagement.

Strong communication, coordination, and stakeholder management skills, with the ability to manage multiple projects and deadlines.

Creative, proactive, detail-oriented, and comfortable working in a fast-paced retail environment.

Proficiency in written and spoken English and Bahasa Malaysia.

Candidates for Assistant Manager level should demonstrate the ability to manage campaigns independently and guide junior team members.

We are an established Leading Premier Retail Chain Store of Luggage and Travel Wear Company in Malaysia, Singapore and Indonesia. We deliver latest trends in travel & winter apparels, luggage & travel accessories and offering a wide range of selections from the finest design & quality. We are established as the current market leader in both offline as well as online segment of the consumer market in all major sales channel. In line with our expansion plan, we invite and seek dynamic, energetic, positive and hardworking personnel to join our organization.

We are an established Leading Premier Retail Chain Store of Luggage and Travel Wear Company in Malaysia, Singapore and Indonesia. We deliver latest trends in travel & winter apparels, luggage & travel accessories and offering a wide range of selections from the finest design & quality. We are established as the current market leader in both offline as well as online segment of the consumer market in all major sales channel. In line with our expansion plan, we invite and seek dynamic, energetic, positive and hardworking personnel to join our organization.