Senior Marketing Executive / Assistant Marketing Manager

Lost Recreation Sdn Bhd; Johor Bahru; Sur place; MYR 67 000 - 123 000; Plein temps

Résumé du poste

Lost Recreation Sdn Bhd is seeking a seasoned marketing professional to develop and execute comprehensive strategies that boost brand awareness, drive traffic, and increase bookings and revenue in Johor Bahru. You will plan creative campaigns, manage content across Facebook, Instagram, TikTok, and other platforms, and lead paid media on Google, Meta, and TikTok, while tracking ROI.

Collaborating with operations and partners, you will stay ahead of trends, optimize performance, and ensure

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of relevant marketing experience in digital marketing, social media, content marketing, or campaign management.
• Proven ability to plan and execute marketing campaigns with measurable results.
• Strong understanding of Meta Ads, TikTok, social media analytics, and digital marketing fundamentals.
• Strong content sense with the ability to identify engaging ideas, trends, and storytelling opportunities.
• Experience with video editing, graphic design tools, or coordinating content production is an advantage.
• Creative, resourceful, organised, and comfortable managing multiple projects independently.
• Strong communication and project management skills.
• Able to work independently, take ownership, and turn ideas into actionable marketing initiatives.
• A genuine interest in entertainment, experiences, attractions, or consumer brands is a plus.
• Language skills: English and Bahasa Malaysia. Proficiency in Mandarin is a plus for Chinese content.

Responsabilités

• Plan and execute marketing strategies to increase brand awareness, customer traffic, bookings, and revenue.
• Develop creative marketing campaigns, promotions, seasonal initiatives, and collaborations.
• Plan, create, and manage content across platforms such as Facebook, Instagram, TikTok, and other relevant channels.
• Develop engaging content ideas, short-form videos, Reels, and social media campaigns that capture attention and encourage bookings.
• Plan, manage, and optimise paid advertising campaigns, particularly on Google, Meta and TikTok.
• Track key marketing metrics, advertising performance, customer acquisition, and campaign ROI.
• Identify and develop collaborations with KOLs, influencers, brands, schools, and other potential partners.
• Work closely with outlet operations and management to execute campaigns and ensure smooth implementation.
• Research competitors, market trends, and customer behaviour to identify new opportunities.

Connaissances

Digital marketing

Social media

Campaign management

Content creation

Video editing

Graphic design

Project management

Communication

English & Malay

Formation

Diploma in Marketing

Bachelor’s in Marketing/Communications

Outils

Meta Ads Manager

Google Ads

TikTok Ads

Description du poste

This is a marketing role focused on developing and executing comprehensive marketing strategies to drive brand awareness, customer traffic, bookings, and revenue growth.

Key responsibilities

Plan and execute marketing strategies to increase brand awareness, customer traffic, bookings, and revenue

Develop creative marketing campaigns, promotions, seasonal initiatives, and collaborations

Plan, create, and manage content across platforms such as Facebook, Instagram, TikTok, and other relevant channels

Develop engaging content ideas, short-form videos, Reels, and social media campaigns that capture attention and encourage bookings

Plan, manage, and optimise paid advertising campaigns, particularly on Google, Meta and TikTok

Track key marketing metrics, advertising performance, customer acquisition, and campaign ROI

Identify and develop collaborations with KOLs, influencers, brands, schools, and other potential partners

Work closely with outlet operations and management to execute campaigns and ensure smooth implementation

Research competitors, market trends, and customer behaviour to identify new opportunities

REQUIREMENTS:

Diploma or Bachelor's degree in Marketing, Communications, Business, or a related field.

Minimum 5 years of relevant marketing experience, preferably in digital marketing, social media, content marketing, or campaign management.

Proven ability to plan and execute marketing campaigns with measurable results.

Good understanding of Meta Ads, TikTok, social media analytics, and digital marketing fundamentals.

Strong content sense with the ability to identify engaging ideas, trends, and storytelling opportunities.

Experience with video editing, graphic design tools, or coordinating content production is an advantage.

Creative, resourceful, organised, and comfortable managing multiple projects independently.

Strong communication and project management skills.

Able to work independently, take ownership, and turn ideas into actionable marketing initiatives.

A genuine interest in entertainment, experiences, attractions, or consumer brands is a plus.

Language skills: Good command of English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage, particularly for creating Chinese-language marketing content and communicating with Mandarin-speaking audiences.