Senior Marketing & Campaigns Leader

Affin Pheim; Kuala Lumpur; Presencial; MYR 180.000 - 280.000; Jornada completa

Descripción de la vacante

Affin Bank Berhad invites a seasoned Senior Manager, Marketing Communications to lead the development and execution of integrated marketing campaigns across Cards, Personal Financing and Education Financing. You will translate business priorities into customer-centric campaigns that boost awareness, acquisition and utilisation while upholding regulatory and brand standards.

In collaboration with Product, Digital, Sales, Distribution and external partners, you will oversee end-to-end campaign

Formación

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Minimum 7–10 years of experience in marketing communications, brand management or campaign management.
• Experience marketing consumer banking products, particularly cards, unsecured lending or financing products, is highly desirable.

Responsabilidades

• Develop and execute integrated marketing communications strategies and annual campaign calendars for Cards, Personal Financing and Education Financing portfolios.
• Translate business priorities into customer-centric campaigns that drive awareness, acquisition, utilisation, and retention.
• Lead end-to-end planning and execution of campaigns across ATL, BTL, digital, CRM, and partnerships.
• Manage timelines, budgets, agency deliverables and production schedules.
• Collaborate with Product, Digital, Sales, Distribution, Analytics and external partners.
• Ensure compliance with regulatory requirements and AFFIN's brand standards.
• Monitor KPIs: acquisition, approvals, disbursements, activations, spend, engagement, and ROI.
• Drive innovation by leveraging AI and digital marketing tools to improve speed-to-market.

Educación

Bachelor's Degree in Marketing, Business, Communications or a related discipline

Descripción del empleo

Affin Bank Berhad invites a seasoned Senior Manager, Marketing Communications to lead the development and execution of integrated marketing campaigns across Cards, Personal Financing and Education Financing. You will translate business priorities into customer-centric campaigns that boost awareness, acquisition and utilisation while upholding regulatory and brand standards.

In collaboration with Product, Digital, Sales, Distribution and external partners, you will oversee end-to-end campaign