Strategic Deposit Analytics & Campaign Insights Manager

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Affin Bank Berhad is seeking a senior data analytics professional to own deposit portfolio analytics, campaign insights, and performance reporting. You will analyze CASA, FD, TIA, MCA data and drive segmentation, predictive models, and growth opportunities across multiple customer segments.

The role emphasizes collaboration with Business, Digital, Marketing and Distribution teams to translate data into business growth and improved profitability in a dynamic banking environment.

Qualifications

• Degree in Data Analytics, Statistics, Economics, Finance, Business, or related discipline.
• 8–10 years of analytics or banking analytics experience.
• Strong knowledge of customer segmentation and portfolio analytics.
• Proficient in SAS, Power BI, Tableau, SQL or equivalent.
• Strong stakeholder management and communication skills.

Responsibilities

• Own deposit portfolio analytics, business performance reporting, and dashboards.
• Monitor CASA, FD, TIA, MCA performance, inflows/outflows, attrition, retention, and balance growth.
• Develop customer segmentation, behavioral analysis, and predictive models.
• Provide actionable insights to segment owners on acquisition, engagement, migration, and portfolio optimization.
• Evaluate campaign effectiveness, ROI, balance quality, and profitability.
• Monitor cost of funds, portfolio profitability, and pricing effectiveness.
• Identify high-value customers at risk of attrition and recommend retention strategies.
• Collaborate with Business, Product, Digital, Marketing, and Distribution teams.

Skills

Data analytics

Stakeholder management

Communication & presentation

Problem solving

Education

Degree in Data Analytics, Statistics, Economics, Finance, Business

8–10 years experience in analytics or banking analytics

Tools

SAS

Power BI

Tableau

SQL

Job description

Affin Bank Berhad is seeking a senior data analytics professional to own deposit portfolio analytics, campaign insights, and performance reporting. You will analyze CASA, FD, TIA, MCA data and drive segmentation, predictive models, and growth opportunities across multiple customer segments.

The role emphasizes collaboration with Business, Digital, Marketing and Distribution teams to translate data into business growth and improved profitability in a dynamic banking environment.