Assistant Manager, Cards Products Management

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

AFFIN Bank Berhad is seeking a Product Manager for card products to manage premium and mass segments. You will support development, launch, and optimization of card offerings, coordinate campaigns, and ensure regulatory compliance across channels.

Responsibilities include end-to-end product lifecycle, partnerships, and market analyses to drive customer acquisition and program effectiveness. Collaboration with sales and marketing is essential.

Qualifications

• 3 to 5 years working experience in product management, cards business, retail banking, financial services, or related fields.
• Experience in credit card product development, marketing campaigns, or customer acquisition will be an added advantage.
• Familiarity with payments industry trends, card schemes (Visa/Mastercard/Amex), and digital channels is preferred.

Responsibilities

• Manage selected cards product assigned - premium/mass affluent/mass card.
• Assist the product team in developing new card products and revitalizing current value propositions.
• Prepare approval papers and manage marketing programs/campaigns for credit card products and partnerships.
• Coordinate end-to-end product development from pre-launch to post-launch, including marketing activities and events.
• Liaise with partners and comply with regulatory requirements related to Cards Product.
• Drive acquisition campaigns and work with sales to meet targets.
• Review marketing materials and update SOPs as required.
• Ensure compliance with BNM, card schemes and the Bank’s guidelines.
• Keep product information and collaterals accurate across channels.
• Contribute to communication materials with strong deck-writing and presentation skills.
• Conduct competitors’ analysis to keep abreast of market trends.

Skills

Card product mgmt

Marketing campaigns

Customer acquisition

Communication skills

Presentation skills

Regulatory liaison

Job description

Create the future with Affin! You too can make a difference. We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Responsibilities:

• Manage selected cards product assigned - premium/mass affluent/mass card.
• To assist the product team in developing new card products, revitalization of current value proposition to ensure the Bank’s cards product is aligned to industry or better than industry.
• Prepare approval papers in both memo format and presentation deck and manage marketing programs /campaign for credit card products and partnership.
• Assist and coordinate end-to-end product development /management from pre-launch, launch and post launch inclusive key strategies, marketing activities and launch event.
• Liaise, communicate and be guided to relevant partners, internal and external regulatory requirement when it comes to Cards Product.
• Drive acquisition campaigns and work closely with sales team to ensure Cards Business acquisition target is achieved.
• Review the guide when it comes to marketing programs, materials and review SOP updates related to units’ manual from time to time.
• Ensure compliance with BNM, cards schemes and the Bank’s guidelines and requirements including marketing programs / campaign for credit card products /partnership.
• Ensure product information and collaterals are accurate and up to date at all relevant communication channels.
• Contribute to concise communication materials with strong verbal and written communications such as deck-writing / presentation skills.
• Conduct competitors’ analysis to keep abreast with market /industry.

Job Requirements:

• 3 to 5 years working experience in product management, cards business, retail banking, financial services, or related fields.
• Experience in credit card product development, marketing campaigns, or customer acquisition will be an added advantage.
• Familiarity with payments industry trends, card schemes (Visa/Mastercard/Amex), and digital channels is preferred.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We're looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today! “Always About You” At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.