Mobility Marketing Lead: Data-Driven Growth & Campaigns

Grab; Petaling Jaya; On-site; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex benefits

Parental leave

Birthday leave

LASA volunteering leave

Grabber Assistance Programme

FlexWork hours

Job summary

Grab Malaysia is seeking an Assistant Marketing Manager - Mobility to independently lead end-to-end planning and execution of integrated mobility marketing campaigns. You will collaborate with Operations, Commercial, CRM, Analytics, PR, Product, and external agencies to translate goals into GTM campaigns.

You should be a self-motivated, high-pressure performer with a solid understanding of end-to-end marketing strategies and GTM coordination.

Qualifications

• Minimum 3 years of experience in marketing or any relevant field.
• Experience in mobility, transportation, logistics, e-commerce or related industries.
• Commercial understanding to develop marketing strategies in consideration of our priorities.
• Problem solving mindset by anticipating challenges and proactively propose solutions.
• Experience with above-the-line (ATL) and below-the-line (BTL) touch points and end-to-end campaign planning.
• Data-driven approach to marketing, using insights and performance metrics to inform decisions.
• Creative mindset with experience collaborating with creative teams to produce impactful marketing assets.
• Familiarity with AI-powered marketing tools and platforms.

Responsibilities

• End-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning.
• Manage reporting across marketing campaigns, using data to lead better campaigns through a test and learn approach.
• Work with key stakeholders and supporting functions to deliver high-quality work for creative, PR, media buying, events.

Skills

Marketing strategy

Campaign management

Cross-functional collaboration

Data-driven marketing

AI-powered marketing tools

Job description

Grab Malaysia is seeking an Assistant Marketing Manager - Mobility to independently lead end-to-end planning and execution of integrated mobility marketing campaigns. You will collaborate with Operations, Commercial, CRM, Analytics, PR, Product, and external agencies to translate goals into GTM campaigns.

You should be a self-motivated, high-pressure performer with a solid understanding of end-to-end marketing strategies and GTM coordination.