Senior Marketing & Campaigns Lead

AirAsia; West Coast Division; On-site; MYR 60,000 - 120,000; Full time

Job summary

AirAsia Berhad is seeking a marketing professional to lead local marketing and market development initiatives. You will brief campaigns to internal teams and agencies, analyze media recommendations, and oversee campaign production for consistent, cost-efficient promotion of the AirAsia brand.

The role requires strong analytical skills, a passion for travel, and the ability to work across time zones. You will collaborate with PR, Digital & Brand teams to align schedules and maximize campaigns'

Qualifications

• Bachelor’s degree in Marketing or related discipline.
• Experience in marketing campaigns, advertising campaigns, and social media.
• Excellent analytical and communication skills.

Responsibilities

• Create, develop and execute local marketing and market development activities to achieve business objectives.
• Brief campaigns to internal teams and agencies; analyse and approve media recommendations and creative concepts.
• Oversee production of campaign materials to ensure successful execution; monitor performance against targets and report results.

Skills

Campaign management

Analytical skills

Media planning

Copywriting

Education

Bachelor's degree in Marketing

Job description

AirAsia Berhad is seeking a marketing professional to lead local marketing and market development initiatives. You will brief campaigns to internal teams and agencies, analyze media recommendations, and oversee campaign production for consistent, cost-efficient promotion of the AirAsia brand.

The role requires strong analytical skills, a passion for travel, and the ability to work across time zones. You will collaborate with PR, Digital & Brand teams to align schedules and maximize campaigns'