Digital Marketing Lead: Email, Social & Creative Campaigns

Teleperformance; George Town; On-site; MYR 60,000 - 100,000; Full time

Job summary

Teleperformance Malaysia is seeking a highly creative Digital Marketing Senior Executive in Penang. You will plan and execute email and social media campaigns, develop content strategies, and craft visually engaging social assets.

The role combines strategic thinking with hands-on execution, requiring strong project management, proficiency in HTML/CSS for emails, Canva and Adobe Creative Suite, and the ability to manage multiple campaigns with tight timelines.

Qualifications

• 3 to 5 years of experience with strong execution skills and managing small projects
• Good knowledge of email marketing, best practices and skills with HTML and basic CSS for editing and creating emails
• Proven design skills and ability to create engaging content and visual campaigns
• Experience with Canva and Adobe Creative Suite, including Photoshop and Dreamweaver
• Experience working in email campaign management tool; Acoustic, Mailchimp would be preferable
• A keen eye for visual storytelling to evoke wanderlust and loyalty among memebr
• Ability to assess workload timeframes and priorities, as well as plan and deliver multiple tasks on-time

Responsibilities

• Create and curate content for email marketing, websites, landing pages and social media channels.
• Assist with the design of responsive and visually appealing email templates using HTML and CSS.
• Assist with maintaining the Deals Management System (DMS) with upcoming emails
• Execute email marketing campaigns to drive customer engagement and conversion.
• Optimize email deliverability, open rates, click-through rates (CTR), conversion metrics and performance analysis.
• Produce additional marketing communications, such as flyers, brochures and guidebooks and others.
• Assist with the production of artwork, sourcing images and writing and editing copies.
• Ensure all images used are accurate, in compliance with suppliers’ branding guidelines and update our image library with the latest images from our suppliers.
• Partner with design teams align messaging and campaign delivery.
• Support broader digital initiatives including paid ads and organic social content
• Work in accordance with the strategy and briefs defined by the manager.
• Assist the team members with day-to-day marketing tasks and coordinate marketing projects and activities as requested.
• Undertake other duties which may be negotiated from time to time with the Manager

Skills

Email marketing

HTML/CSS basics

Content creation

Graphic design

Canva

Adobe Creative Suite

Campaign management

Social media

Tools

Dreamweaver

Photoshop

Job description

Teleperformance Malaysia is seeking a highly creative Digital Marketing Senior Executive in Penang. You will plan and execute email and social media campaigns, develop content strategies, and craft visually engaging social assets.

The role combines strategic thinking with hands-on execution, requiring strong project management, proficiency in HTML/CSS for emails, Canva and Adobe Creative Suite, and the ability to manage multiple campaigns with tight timelines.