Senior Marketing & Business Development Executive

Rayxen Tech Sdn. Bhd.; Kuching; On-site; MYR 67,000 - 112,000; Full time

Job summary

Rayxen Tech Sdn. Bhd. in Malaysia seeks a Senior Marketing & Business Development Executive to drive marketing initiatives and grow sales with SMEs, corporate clients, and partners.

You will identify opportunities, present Rayxen Tech's solutions, and coordinate with sales and technical teams to tailor offerings. You will develop campaigns, generate leads through events and networking, and build lasting relationships with business customers.

Qualifications

• Diploma or Degree in Marketing, Business Administration, Sales, Communications or related field.
• Minimum 3–5 years of relevant experience in marketing, business development or sales.
• Experience in IT, technology, electronics, retail or B2B sales will be an advantage.
• Strong communication, presentation and negotiation skills.
• Comfortable approaching and meeting new customers.
• Strong commercial awareness and ability to identify sales opportunities.
• Able to work independently and take ownership of targets.
• Possess own transportation and willing to travel locally for customer visits and marketing activities.
• Good command of English and Bahasa Malaysia. Chinese or other local languages will be an advantage.

Responsibilities

• Develop and execute marketing and business development activities to increase market presence.
• Actively identify and approach new potential customers, including SMEs and corporate accounts.
• Generate sales leads through networking, events, referrals, and direct outreach.
• Build and maintain long-term relationships with corporate and business customers.
• Identify potential partnerships with schools, organisations, distributors and developers.
• Promote Rayxen Tech's products, services and technology solutions.
• Conduct customer visits, presentations and product/solution introductions.
• Work with sales and technical teams to understand customer requirements and propose solutions.
• Develop marketing campaigns to generate measurable sales opportunities.
• Organise roadshows, exhibitions, launches and corporate events.
• Develop relationships with technology brands for joint marketing activities.
• Identify new market opportunities and monitor competitor activities.
• Follow up on leads and progress opportunities through the sales process.
• Maintain records of leads, opportunities, and campaign results.
• Prepare regular reports on marketing activities and progress.

Skills

Marketing strategy

Business development

Sales

Communication

Negotiation

Presentations

Customer outreach

Education

Diploma or Degree in Marketing

Sales or Business Administration

Tools

CRM software

MS Office

Job description

Senior Marketing & Business Development Executive

Develop and execute marketing and business development activities to increase Rayxen Tech's market presence.

Actively identify and approach new potential customers, including SMEs, corporate customers, organisations and other business accounts.

Generate new sales leads through networking, customer visits, events, referrals, partnerships and direct outreach.

Build and maintain long-term relationships with corporate and business customers.

Identify potential partnerships with businesses, schools, organisations, developers and other relevant parties.

Promote Rayxen Tech's products, services and technology solutions to prospective customers.

Conduct customer visits, presentations and product/solution introductions.

Work closely with the sales and technical teams to understand customer requirements and recommend suitable solutions.

Develop marketing campaigns designed to generate measurable sales opportunities.

Organise and participate in roadshows, exhibitions, launches, corporate events and promotional activities.

Develop relationships with technology brands, distributors and business partners for joint marketing activities.

Identify new market opportunities and monitor competitor activities.

Follow up on generated leads and ensure opportunities are properly handed over or progressed through the sales process.

Maintain records of leads, opportunities, customer engagement and campaign results.

Prepare regular reports on marketing activities, sales leads, conversion and business development progress.

Key Performance Indicators (KPIs)

Performance will be measured based on:

Qualified sales leads generated

New corporate/business accounts acquired

Sales revenue generated from marketing and business development activities

Lead-to-customer conversion rate

Number and quality of customer engagements

New partnerships and business opportunities developed

Campaign and event performance

Customer retention and repeat business opportunities

Requirements

Diploma or Degree in Marketing, Business Administration, Sales, Communications or related field.

Minimum 3–5 years of relevant experience in marketing, business development or sales.

Experience in IT, technology, electronics, retail or B2B sales will be an advantage.

Strong communication, presentation and negotiation skills.

Comfortable approaching and meeting new customers.

Strong commercial awareness and ability to identify sales opportunities.

Able to work independently and take ownership of targets.

Possess own transportation and willing to travel locally for customer visits and marketing activities.

Good command of English and Bahasa Malaysia. Chinese or other local languages will be an advantage.