Digital Marketing Executive

Rayxen Tech Sdn. Bhd.; Kuching; On-site; MYR 33,000 - 56,000; Full time

Job summary

Rayxen Tech Sdn. Bhd. in Malaysia seeks a Digital Marketing Executive to manage social media, plan content, and execute campaigns for IT products and services. You will create graphics and short videos, support product launches, and maintain brand consistency across channels.

The role involves engaging with customers on WhatsApp and social media, following up on inquiries, and coordinating with sales and operations to meet delivery requirements.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Business, Mass Communication, IT or related field.
• Experience in digital marketing, social media, retail sales or online sales is an advantage.
• Good communication and customer service skills.
• Comfortable communicating with customers through WhatsApp and social media.
• Basic knowledge of Canva, CapCut or similar content creation tools.
• Able to create social media posts, short-form videos and promotional content.
• Interest in computers, technology and IT products is strongly preferred.
• Sales-oriented and willing to actively follow up with customers instead of only responding to enquiries.
• Able to work independently while coordinating with the wider Rayxen team.

Responsibilities

• Manage and regularly update Rayxen Tech’s social media platforms, including Facebook, Instagram, TikTok and other relevant channels.
• Plan, create and publish promotional content for IT products, services, campaigns and company activities.
• Create simple graphics, short videos, reels and product promotional materials.
• Prepare product launches, promotions, festive campaigns and other digital marketing activities.
• Maintain a consistent Rayxen Tech brand image across digital channels.
• Monitor social media engagement, enquiries and campaign performance.
• Keep up with current social media trends and identify new ways to increase Rayxen Tech’s online reach.
• Assist with paid digital advertising and campaign management when required.
• Handle incoming sales enquiries from social media, WhatsApp, website, phone and walk-in customers.
• Understand customer requirements and recommend suitable products or solutions.
• Prepare quotations and provide product information to customers.
• Follow up actively on enquiries, quotations and potential sales.
• Convert online and inbound enquiries into confirmed sales.
• Maintain proper records of customer enquiries and sales opportunities.
• Coordinate with sales, technical and operations teams for product availability, delivery and customer requirements.
• Build good relationships with existing and potential customers.
• Promote Rayxen Tech’s range of laptops, desktops, gaming PCs, monitors, accessories and other IT products.
• Promote IT services including PC repair, upgrades, maintenance and technical support.
• Promote business solutions such as AutoCount and Rayxen Tech’s custom software and technology solutions.
• Learn and maintain good product knowledge for major brands carried by the company.
• Assist in creating product comparisons, recommendations and educational content for customers.

Skills

Communication

Customer service

WhatsApp & Social media

Content creation tools

Education

Marketing/Business/IT degree or diploma

Tools

Canva

CapCut

Job description

Manage and regularly update Rayxen Tech’s social media platforms, including Facebook, Instagram, TikTok and other relevant channels.

Plan, create and publish promotional content for IT products, services, campaigns and company activities.

Create simple graphics, short videos, reels and product promotional materials.

Prepare product launches, promotions, festive campaigns and other digital marketing activities.

Maintain a consistent Rayxen Tech brand image across digital channels.

Monitor social media engagement, enquiries and campaign performance.

Keep up with current social media trends and identify new ways to increase Rayxen Tech’s online reach.

Assist with paid digital advertising and campaign management when required.

Handle incoming sales enquiries from social media, WhatsApp, website, phone and walk-in customers.

Understand customer requirements and recommend suitable products or solutions.

Prepare quotations and provide product information to customers.

Follow up actively on enquiries, quotations and potential sales.

Convert online and inbound enquiries into confirmed sales.

Maintain proper records of customer enquiries and sales opportunities.

Coordinate with sales, technical and operations teams for product availability, delivery and customer requirements.

Build good relationships with existing and potential customers.

Product & Service Promotion

Promote Rayxen Tech’s range of laptops, desktops, gaming PCs, monitors, accessories and other IT products.

Promote IT services including PC repair, upgrades, maintenance and technical support.

Promote business solutions such as AutoCount and Rayxen Tech’s custom software and technology solutions.

Learn and maintain good product knowledge for major brands carried by the company.

Assist in creating product comparisons, recommendations and educational content for customers.

Requirements

Diploma or Degree in Marketing, Digital Marketing, Business, Mass Communication, IT or related field.

Experience in digital marketing, social media, retail sales or online sales is an advantage.

Good communication and customer service skills.

Comfortable communicating with customers through WhatsApp and social media.

Basic knowledge of Canva, CapCut or similar content creation tools.

Able to create social media posts, short-form videos and promotional content.

Interest in computers, technology and IT products is strongly preferred.

Sales-oriented and willing to actively follow up with customers instead of only responding to enquiries.

Able to work independently while coordinating with the wider Rayxen team.

Key Performance Areas

Performance will be measured based on:

Online enquiries and leads generated

Conversion of enquiries into sales

Sales revenue from inbound/digital channels

Social media content consistency and quality

Social media reach and engagement

Customer enquiry response and follow-up

Effectiveness of digital campaigns and promotions

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