Senior Marketer

Intrix One Tap Sdn Bhd; Petaling Jaya; Hybrid; MYR 90,000 - 130,000; Full time

Job summary

INTRIX Group in Malaysia is seeking an experienced Senior Marketer to lead integrated campaigns across digital and offline channels, driving brand presence and lead generation.

You will plan, execute, and optimize across social platforms and events, harness AI tools for content creation and targeting, and collaborate with sales, design and management to achieve business goals.

Qualifications

• Minimum 5 years of marketing experience.
• Proven track record in planning and delivering multi-channel campaigns.
• Experience using AI tools for planning, content creation, or optimization.
• Strong content creation and social media management capabilities.
• Able to work independently with minimal supervision.
• Excellent stakeholder management across sales, design, and management.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns across online and offline channels.
• Develop and manage content and social media strategy.
• Leverage AI tools to optimize targeting and content generation.
• Monitor, analyze, and report campaign performance with actionable insights.
• Collaborate with cross-functional teams to align initiatives with business goals.
• Undertake ad hoc duties as needed by the department.

Skills

End-to-end marketing

Campaign planning

Content creation

Social media management

Analytics & reporting

Stakeholder management

Independent work

AI tools usage

Tools

ChatGPT

Job description

INTRIX Group is looking for an experienced Senior Marketer to drive our marketing efforts across digital and offline channels. You will plan, execute, and optimize integrated campaigns while working closely with the marketing team to grow brand presence and generate leads.

Key Responsibilities:

Plan, execute, and manage integrated marketing campaigns across both online (social media, search, email, display) and offline (events, print, roadshows, etc.) channels

Develop and manage content and social media strategy across platforms (Facebook, Instagram, Paid Ads, Xiao Hongshu, TikTok, etc.)

Leverage AI tools to optimize campaign targeting, content generation, and performance staying current on emerging AI tools and platform/algorithm changes

Monitor, analyze, and report on campaign performance (traffic, engagement, conversions, ROI), providing actionable insights

Collaborate with design, content, and sales teams to align marketing initiatives with business goals

Key Requirements:

Minimum 5 years of marketing experience

Strong end-to-end marketing capability across online and offline channels, with a solid grasp of marketing strategy, branding, positioning, and the full marketing mix — not just digital execution

Proven track record of planning and delivering campaigns that meet business/sales targets and align with company objectives

Experience using AI tools for campaign planning, content creation, or optimization (e.g., ChatGPT, AI ad platforms)

Proven experience in content creation and social media management

Able to lead and work independently with minimal supervision

Excellent stakeholder management skills, working closely with sales, design, and management

Undertake any other ad hoc duties or tasks as assigned by the department from time to time