Senior Marketing Executive

Ai-CHA FOOD MY SDN; Kuala Lumpur; On-site; MYR 78,000 - 123,000; Full time

Job summary

Ai-CHA FOOD MY SDN is seeking a strategic and hands-on Senior Social Media Executive to own our social media presence end-to-end. This role blends creative content leadership with data-driven decision-making—shape brand voice, drive audience growth, manage paid campaigns, and turn insights into action across all major platforms.

We are opening two positions for both senior and supervisor roles, offering opportunities to lead strategy, content collaboration, and influencer partnerships across

Qualifications

• Bachelor’s degree in Marketing, Communications, Media Studies, or related field.
• 3–5 years of proven experience in social media management, preferably in senior or strategic role, preferably in F&B, retail, or lifestyle sectors
• Skilled in content planning, performance analysis, and social media storytelling
• Creative, results-oriented, and hands-on with campaign execution
• Bonus: Familiar with Canva, CapCut, or other content creation tools
• Proficiency in Chinese is an advantage for managing content on Chinese-speaking platforms
• Creative mindset with the ability to interpret data and adjust strategies accordingly.

Responsibilities

• Develop, implement, and manage a social media strategy aligned with overall business and marketing goals.
• Lead the social media growth strategy, identifying opportunities to expand reach, engagement, and community loyalty.
• Plan and oversee the content calendar, ensuring all posts are high-quality, timely, on-brand, and platform-optimized.
• Lead day-to-day operations across all social platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, etc.).
• Engage followers through trend-savvy, culturally relevant, and community-driven content.
• Manage paid social campaigns, including budget allocation, audience targeting, A/B testing, and performance optimization.
• Monitor, analyze, and report on KPIs and social media metrics (engagement, reach, conversion, ROI, follower growth).
• Translate data into actionable recommendations to continuously improve performance.
• Lead influencer collaborations, partnerships, and brand ambassador programs from outreach to execution.

Skills

Social media strategy

Content planning

Performance analytics

Campaign execution

Influencer collaborations

Education

Bachelor's degree in Marketing/Communications/Media Studies

Tools

Canva

CapCut

Content creation tools

Job description

Ai-CHA is looking for a strategic and hands-on Senior Social Media Executive to own our social media presence end-to-end. This role blends creative content leadership with data-driven decision-making — you'll shape brand voice, drive audience growth, manage paid campaigns, and turn insights into action across all major platforms. We are open for 2 positions for both senior and supervisor role.

Key Responsibilities

• 1. Strategy & Planning
  • Develop, implement, and manage a social media strategy aligned with overall business and marketing goals.
  • Lead the social media growth strategy, identifying opportunities to expand reach, engagement, and community loyalty.
  • Plan and oversee the content calendar, ensuring all posts are high-quality, timely, on-brand, and platform-optimized.
• 2. Platform Management
  • Lead day-to-day operations across all social platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, and emerging channels).
  • Engage followers through trend-savvy, culturally relevant, and community-driven content.
  • Manage community engagement — responding to comments, messages, and mentions in a timely, on-brand manner.
• 3. Content Collaboration
  • Collaborate closely with content creators, designers, and video editors to produce engaging multimedia content (reels, shorts, carousels, live sessions, etc.).
  • Partner with R&D and operations teams to plan and execute content for product launches, seasonal campaigns, and brand initiatives.
  • Ensure brand consistency (tone, visuals, messaging) across all touchpoints.
• 4. Paid Media & Performance
  • Manage paid social campaigns, including budget allocation, audience targeting, A/B testing, and performance optimization.
  • Monitor, analyze, and report on KPIs and social media metrics (engagement, reach, conversion, ROI, follower growth, etc.).
  • Translate data into actionable recommendations to continuously improve performance.
• 5. Trends & Partnerships
  • Stay current on platform algorithm updates, emerging social trends, tools, and technologies (including AI-driven content tools).
  • Monitor competitor activity and digital trends to keep the brand relevant and ahead of the curve.
  • Lead influencer collaborations, partnerships, and brand ambassador programs from outreach to execution.

Job Requirements

• Bachelor’sdegreeinMarketing,Communications,MediaStudies,orrelatedfield.
• 3–5yearsofprovenexperienceinsocialmediamanagement,preferablyinaseniororstrategicrole, preferablyinF&B,retail,orlifestylesectors
• Skilledincontentplanning,performanceanalysis,andsocialmediastorytelling
• Creative,results-oriented,andhands-onwithcampaignexecution
• Bonus:FamiliarwithCanva,CapCut,orothercontentcreationtools
• ProficiencyinChineseisanadvantage(formanagingcontentonChinese-speakingplatforms)
• Creativemindsetwiththeabilitytointerpretdataandadjuststrategiesaccordingly.