Senior Manager, Personal Banking Campaigns & Analytics

Hong Leong Bank Berhad; Kampung Malaysia Tambahan; Vor Ort; MYR 120.000 - 180.000; Vollzeit

Zusammenfassung

Hong Leong Bank Berhad is seeking a Manager - Business Campaigns & Analytics to identify critical business needs and deliver high-impact insights that guide leadership in setting strategic priorities. You will design executive dashboards in Tableau, drive data-driven campaigns, and collaborate with product, IT, and marketing teams to translate complex analytics into clear business actions.

The role emphasizes turning deep-dive analyses into strategic clarity, improving campaign performance, and

Qualifikationen

• Degree in a quantitative field such as Computer Science, Statistics, Engineering, Analytics, or related disciplines.
• 5+ years of experience in data engineering, data science, or analytics with a focus on business analysis.
• Strong analytical background translating insights into business strategy using multiple data sources.
• Ability to articulate and visualize analytical findings to senior management.
• Excellent interpersonal, communication, and influencing skills; capable of stakeholder management.
• Strong programming skills in SQL and Python; experience with MarTech tools and data automation.
• Experience in AI/ML, Tableau, UiPath & RPA is advantageous.
• Track record of translating analytics into measurable business value.

Aufgaben

• Act as the product specialist for consumer banking product managers to understand problems, gather data, and define a solution.
• Deep-dive investigations and hypothesis testing to uncover actionable insights.
• Conduct pre and post campaign analysis to improve campaign response rates.
• Design, automate, and maintain executive dashboards in Tableau for end-to-end product lifecycle visibility.
• Identify cross-sell, upsell, and attrition opportunities through monitoring customer behavior.
• Review campaign and report requests to improve structure and resource planning.
• Develop and enrich analytic marts and campaign trackers by merging data sources.
• Clearly articulate the value of business analytics to non-technical audiences.
• Manage expectations and align business needs with technical capabilities.

Kenntnisse

SQL

Python

Stakeholder management

Data storytelling

Communication

Ausbildung

Degree in a quantitative field (e.g., Computer Science, Statistics, Engineering, Analytics)

Tools

Tableau

SAS CI360

Adobe Experience Cloud

UiPath & RPA

AI/ML tooling

Jobbeschreibung

Hong Leong Bank Berhad is seeking a Manager - Business Campaigns & Analytics to identify critical business needs and deliver high-impact insights that guide leadership in setting strategic priorities. You will design executive dashboards in Tableau, drive data-driven campaigns, and collaborate with product, IT, and marketing teams to translate complex analytics into clear business actions.

The role emphasizes turning deep-dive analyses into strategic clarity, improving campaign performance, and