Assistant Campaign Manager – Digital & Media

Hong Leong Bank; Malaysia; On-site; MYR 90,000 - 130,000; Full time

Job summary

Hong Leong Bank is seeking a marketing professional to drive media campaigns across multiple business units, including consumer, business, wealth, and Islamic banking. The role focuses on planning, channel optimization, and cross-functional collaboration with agencies.

The ideal candidate will analyse campaign metrics, recommend cost-efficient channels, and help deliver measurable media outcomes aligned with business goals. Experience with EDM platforms and analytics is preferred.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Communications, Business, or equivalent.
• Strong foundation in marketing principles and digital channels.
• Experience with media planning and campaign optimization.

Responsibilities

• Support campaign planning across consumer, business, wealth, and Islamic banking segments.
• Analyse campaign data to optimise media spend and drive growth.
• Manage agency/partners to maximise ROI and ensure timely campaign delivery.

Skills

Campaign planning

Media strategy

Digital marketing

Analytics

Education

Diploma or Bachelor’s degree in Marketing, Communications, Business, or equivalent

Tools

Google Ads Manager

Facebook Ads Manager

Google Analytics

Adobe Analytics

Mailchimp / Email tools

Job description

Hong Leong Bank is seeking a marketing professional to drive media campaigns across multiple business units, including consumer, business, wealth, and Islamic banking. The role focuses on planning, channel optimization, and cross-functional collaboration with agencies.

The ideal candidate will analyse campaign metrics, recommend cost-efficient channels, and help deliver measurable media outcomes aligned with business goals. Experience with EDM platforms and analytics is preferred.