Manager - Personal Financial Services (Business Campaigns & Analytics)

Hong Leong Bank; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Hong Leong Bank in Malaysia seeks a seasoned Manager - Business Campaigns & Analytics to translate business needs into data-driven strategies. You will lead discussions with product managers, conduct analyses, and build executive dashboards in Tableau to measure campaign performance and product lifecycles.

You will drive cross-sell, upsell, and retention opportunities by monitoring customer behavior, consolidating data sources, and communicating insights to senior leadership.

Qualifications

• Degree in a quantitative field; Statistics, Eng., Analytics, CS or related.
• 5+ years in data engineering, data science, or analytics with focus on business analysis.
• Ability to translate insights into business strategy for senior management.
• Strong communication and ability to visualize analytic findings to non-technical audiences.

Responsibilities

• Lead product-manager discussions to identify problems and define data-driven solutions.
• Conduct pre/post campaign analyses to improve response rates.
• Design, automate, and maintain executive Tableau dashboards across product lifecycle and campaigns.
• Identify cross-sell, upsell, and attrition opportunities through monitoring customer behavior.
• Articulate analytic value to non-technical audiences and align business and technical goals.
• Collaborate with stakeholders to manage expectations and deliver timely insights.

Skills

SQL

Python

Tableau

AI/ML

RPA

Data analysis

Stakeholder mgmt

Data storytelling

Analytics strategy

Education

Bachelor's degree in a quantitative field

Tools

SAS CI360

Adobe Experience Cloud

Job description

If you are looking to excel and make a difference, take a closer look at us…

Job Purpose Summary

We are seeking a highly experienced and results-oriented Manager - Business Campaigns & Analytics to identify critical business needs and deliver high-impact insights. This role empowers leadership to refine strategic priorities and leverages data-driven intelligence to accelerate overall business performance and measurable growth.

Functional (job responsibilities)

Act as the product specialist for our consumer banking product managers to understand and evaluate business problems by conducting discussion sessions with product managers and gather data and requirements, and define a solution. Deep-dive investigations and hypothesis testing to uncover actionable insights that influence product strategy and decision-making. Conduct pre and post campaign analysis to create continuous improvements in our campaign response rates. Design, automate, and maintain high-impact executive dashboards in Tableau to monitor the end-to-end product lifecycle and campaign effectiveness. Drive continuous "always-on" marketing by identifying cross-sell, upsell, and attrition opportunities through the ongoing monitoring of customer behavior. Review and evaluate campaign and reports requests to provide structure to campaigns in order to reduce ad hoc demand and improve resource and time management. Develop and enrich "analytic marts" and campaign trackers by merging primary and secondary data sources to increase speed-to-insight and reporting efficiency. Clearly articulate the value of business analytics to non-technical audiences. Manage expectations and ensure alignment between business needs and technical capabilities.

Managerial (team/group responsibilities)

Provide value-added recommendations and technical guidance to peers during the analysis consultation phase, specifically on how to interpret complex data into actionable insights. Act as checker in the maker / checker process of scripts to ensure logic and data sources used are correct. Able to manage different stakeholders from business, IT, etc in order to have a positive influence to drive desired outcomes. Manage the engagement and workload to ensure operations are running smoothly and deliverables are accurate and timely.

Organizational (organizational responsibilities)

To ensure alignment to the Division and Bank’s strategic intent and goals for each Financial Year. To Drive business excellence by converting deep-dive analysis into strategic clarity and measurable performance growth.

Jobholder Requirements

Education/Qualification: Degree in a quantitative field, such as Computer Science, Statistics, Engineering, Analytics, or related disciplines.

Experience: 5+ years of experience in data engineering, data science, or analytics roles, with a focus on business analysis. Possess a strong analytical background that can translate insights into business strategy. Comfortable working with data and making data-driven decisions utilizing multiple sources of information. Ability to succinctly articulate and visualize analytical findings to senior management.

• Good interpersonal, communication skill and strong influencing ability is highly crucial.
• Strong programming skills in SQL and Python and other relevant languages.
• Hands-on experience with MarTech tools (e.g., SAS CI360, Adobe Experience Cloud, or similar) would be highly advantageous.
• Experience in AI/ML development, Tableau, UiPath & RPA, is a long-term advantage.
• Track record of driving business value through the integration of data analytics and business strategies, resulting in improved operational efficiency, revenue growth, and competitive advantage.
• Experience in developing and maintaining automation scripts for data processing and analysis.
• Knowledge of customer segmentation strategies and personalized marketing campaigns is a plus.
• Ability to juggle multiple work streams, filter, evaluate, and priorities solutions.
• Thrive in a fast paced, dynamic environment, and is a collaborative team player.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank ("HLB") stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.

As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.