Analytics & Campaigns Manager, Personal Banking Growth

Hong Leong Bank; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Hong Leong Bank in Malaysia seeks a seasoned Manager - Business Campaigns & Analytics to translate business needs into data-driven strategies. You will lead discussions with product managers, conduct analyses, and build executive dashboards in Tableau to measure campaign performance and product lifecycles.

You will drive cross-sell, upsell, and retention opportunities by monitoring customer behavior, consolidating data sources, and communicating insights to senior leadership.

Qualifications

• Degree in a quantitative field; Statistics, Eng., Analytics, CS or related.
• 5+ years in data engineering, data science, or analytics with focus on business analysis.
• Ability to translate insights into business strategy for senior management.
• Strong communication and ability to visualize analytic findings to non-technical audiences.

Responsibilities

• Lead product-manager discussions to identify problems and define data-driven solutions.
• Conduct pre/post campaign analyses to improve response rates.
• Design, automate, and maintain executive Tableau dashboards across product lifecycle and campaigns.
• Identify cross-sell, upsell, and attrition opportunities through monitoring customer behavior.
• Articulate analytic value to non-technical audiences and align business and technical goals.
• Collaborate with stakeholders to manage expectations and deliver timely insights.

Skills

SQL

Python

Tableau

AI/ML

RPA

Data analysis

Stakeholder mgmt

Data storytelling

Analytics strategy

Education

Bachelor's degree in a quantitative field

Tools

SAS CI360

Adobe Experience Cloud

Job description

Hong Leong Bank in Malaysia seeks a seasoned Manager - Business Campaigns & Analytics to translate business needs into data-driven strategies. You will lead discussions with product managers, conduct analyses, and build executive dashboards in Tableau to measure campaign performance and product lifecycles.

You will drive cross-sell, upsell, and retention opportunities by monitoring customer behavior, consolidating data sources, and communicating insights to senior leadership.