Senior Manager, Growth Strategy

TNG Digital Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

TNG Digital Sdn Bhd in Kuala Lumpur seeks a Senior Manager, Growth Strategy to lead youth-focused initiatives across acquisition, engagement, and retention in a fast-paced super app environment.

You will partner with product, marketing, and analytics to design data-driven campaigns, run experiments, and translate insights into scalable growth roadmaps while navigating regulatory considerations for under-18 users.

Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Data Analytics, or related field; MBA is a plus.
• 4–6 years of experience in growth, strategy, analytics, or related roles.
• Hands-on experience working on youth / Gen Z initiatives, products, or campaigns.
• Experience in tech, fintech, e-commerce, or digital product environments is highly advantageous.
• Strong structured problem-solving and analytical storytelling skills.

Responsibilities

• Drive acquisition, engagement and retention of younger demographics through targeted campaigns and referrals.
• Analyse acquisition funnels to improve conversion efficiency and early-lifecycle quality.
• Lead structured problem-solving independently: diagnosis > hypothesis > analysis > recommendations with a youth-centric lens.
• Shape and recommend segment-level growth roadmaps to improve DAU, engagement, retention, and loyalty among youth users.
• Collaborate with product, marketing, analytics and business teams to implement growth initiatives.

Skills

Growth strategy

Data analytics

Problem-solving

Stakeholder management

A/B testing

Experimentation

Youth engagement

Education

Bachelor’s degree

MBA

Tools

Dashboards

Financial modeling

A/B testing tools

Job description

# Senior Manager, *Growth Strategy*NEWKuala Lumpur, MalaysiaPermanent#### Duties & Responsibilities* JOB BRIEF* We are seeking a highly analytical and proactive Assistant Manager, Growth Strategy with experience or strong interest in Youth / Gen Z/Alpha initiatives. This role will own youth-focused growth strategies to drive user acquisition, engagement, retention, and long-term value through data-driven insights and experimentation.* You will partner closely with product, marketing, analytics, and business teams to design and execute initiatives that resonate with youth behaviours, digital habits, and cultural trends in a fast-paced super app environment.* JOB RESPONSIBILITIES* Growth Strategy & Planning:* Drive acquisition, engagement and retention of younger demographics (i.e Genz/Alpha) through innovative marketing strategies, targeted campaigns, and referral programmes.* Analyse acquisition funnels to improve conversion efficiency and early-lifecycle quality.* Lead structured strategic problem-solving independently: diagnosis > hypothesis > analysis > recommendations, with a youth-centric lens.* Shape and recommend segment-level growth roadmaps aimed at improving DAU, engagement, retention, and, loyalty programs and value progression among younger users.* Ensure strategies align with brand values, parental trust considerations, and regulatory guidelines applicable to under-18 users.* Data-Driven Growth Analysis:* Conduct opportunity sizing, funnel analysis, cohort analysis, and segmentation studies focused on youth and early-lifecycle users.* Define and track key growth metrics, including DAU, MAU, activation rate, and retention.* Translate insights into clear, actionable growth recommendations for cross-functional stakeholders.* Build simple business cases to evaluate impact, cost, and ROI of growth initiatives.* Growth Execution, Experimentation & Performance Tracking:* Drive execution of youth growth initiatives and campaigns in collaboration with product, marketing, operations, and creative teams to optimise onboarding and activation flows, enhancing youth user experience and conversion rates.* Oversee experiments such as running A/B test, gamified features, habit-forming mechanics, limited-time initiatives, or content-driven engagement formats.* Track performance post-launch, extract learnings, and iterate strategies based on measurable outcomes.* Balance engagement and growth impact with responsible incentive design, avoiding over-reliance on discounts.* Cross-Functional Leadership:* Act as a growth partner to product, marketing, analytics, and brand teams on youth and Gen Z initiatives.* Align teams on objectives, timelines, resources, and success metrics, ensuring clarity in ownership and execution.* Communicate progress, insights, and learnings to leadership in a clear, structured manner.* Navigate trade-offs between growth ambition, user experience, and long-term sustainability.* Team Support & Capability Building:* Mentor and guide senior associates or junior team members on structured thinking, analysis, and youth-focused growth best practices.* Review workstreams, analyses, and recommendations to ensure quality and consistency.* Contribute to building internal playbooks and frameworks for youth growth and engagement strategies.#### Requirements* Bachelor’s degree in Business, Economics, Marketing, Data Analytics, or related field; MBA is a plus.* 4–6 years of experience in growth, strategy, consulting, analytics, or related roles.* Hands-on experience working on youth / Gen Z initiatives, products, or campaigns (e.g. youth engagement, education, gaming, lifestyle, fintech for youth) is strongly preferred.* Experience in tech, fintech, e-commerce, or digital product environments is highly advantageous.* Strong structured problem-solving and analytical storytelling skills.* Proven ability to turn data insights into actionable, youth-relevant growth strategies.* Comfortable working with dashboards, experimentation data, and basic financial models.* Strong communication and stakeholder management skills.* High ownership mindset, curiosity about youth trends, and adaptability in fast-changing environments.