Associate Director, Traffic Management

TNG Digital Sdn Bhd; Kuala Lumpur; In loco; MYR 180.000 - 260.000; Tempo pieno

Descrizione del lavoro

TNG Digital Sdn Bhd in Kuala Lumpur seeks an Associate Director of Traffic Management to lead the end-to-end app traffic strategy, governance and performance. You will balance growth, user experience and reliability while driving data‑driven prioritization and measurable improvements.

You will oversee platform operations, onboarding, automation and cross‑functional collaboration with Product, Analytics and Marketing to optimize traffic value, define KPIs, dashboards and scalable processes for a

Competenze

• Bachelor's degree in Business, Engineering, Data, Analytics or related field.
• 6–7 years leading traffic management, CRM, growth operations or digital platform optimization.
• Proven ability to lead operational transformation and automation initiatives.

Mansioni

• Own and drive end-to-end traffic management strategy, prioritization and performance.
• Oversee daily platform management, onboarding and stabilization.
• Analyze user segments, define KPIs and maintain performance dashboards.
• Redesign workflows to improve efficiency, automate processes and reduce risk.
• Lead the Traffic Management team and collaborate with Product, Marketing and Analytics.

Conoscenze

Leadership

Data-driven

Analytical mindset

Stakeholder management

Strategic thinking

Formazione

Bachelor's degree in Business/Engineering/Data Analytics

Strumenti

CRM systems

Analytics platforms

Dashboards (BI)

Descrizione del lavoro

# Associate Director, *Traffic Management*NEWKuala Lumpur, MalaysiaPermanent#### Duties & Responsibilities* 1. Traffic Management Strategy & Performance* Own and drive the end-to-end app traffic management strategy, including traffic prioritization, distribution, and allocation across business initiatives.* Act as the single point of accountability for app traffic performance, balancing growth objectives, user experience, and operational constraints.* Establish traffic governance frameworks and decision rules to shift traffic management from execution-based requests to data-driven prioritization.* Monitor and optimize app traffic from a frontend and user journey perspective, identifying growth and optimization opportunities through user behavior, funnel analysis, and UX insights.* Drive continuous improvement in engagement, conversion, and traffic efficiency via A/B testing, experimentation, and personalization initiatives.* Translate traffic performance insights into clear recommendations to support senior management decision-making.* 2. System Management & Platform Leadership* Oversee the daily management, maintenance, and optimization of traffic platforms* Lead the onboarding, adoption, and stabilization of the platform, ensuring successful transition* Ensure system stability, data accuracy, and seamless integration with product, analytics, and downstream business systems* Identify automation and optimization opportunities to reduce manual workload, errors, and operational risks.* 3. Analytics, Reporting & Performance Management* Analyze user segments to identify traffic value drivers and assess performance impact* Define and track key traffic KPIs (efficiency, conversion, engagement, operational dependency).* Maintain dashboards and performance reports linking traffic outcomes to business impact.* 4. Operational Excellence & Process Transformation* Redesign and implement efficient, scalable workflows to streamline traffic operations* Eliminate manual processes through automation, standardization, and clear operating models.* Establish traffic governance, quality standards, and control processes to ensure consistency and reduce risk as complexity scales.* 5. People Leadership & Stakeholder Management* Lead the Traffic Management team with strong analytical judgment and strategic ownership.* Build a scalable, high-performing team, shifting to data-driven outcome accountability.* Partner with business units, Product, and Marketing to align traffic management and performance impact.#### Requirements* Bachelor’s degree in Business, Marketing, Engineering, Data, Analytics, or related fields.* 6–7 years of experience in traffic management, CRM, growth operations, or digital platform optimization.* Proven experience leading operational transformation, platform onboarding, or automation initiatives.* Prior people management experience is required.* Strong data-driven and analytical mindset* Leadership experience in transforming execution-heavy operational teams* Strategic thinking with hands-on execution capability* Strong stakeholder management and influencing skills* Ability to drive change in complex and fast-paced environments* Excellent verbal and written communication skills.