Manager, Brand

TNG Digital Sdn Bhd; Kuala Lumpur; Vor Ort; MYR 90.000 - 150.000; Vollzeit

Zusammenfassung

Kuala Lumpur-based brand leadership role at TNG Digital Sdn Bhd leads development of standout brand and integrated campaigns across digital and offline channels. You will translate customer insights into compelling value propositions, plan activations, and drive growth through partnerships and creator engagements.

The role requires strategic thinking, strong communication, and hands-on campaign execution in a fast-paced environment.

Qualifikationen

• Bachelor’s degree in Marketing or related field.
• 3–5 years in advertising agency, brand management, or marketing.
• Experience managing campaigns for targeted audiences.
• Strong brand strategy and integrated marketing execution capabilities.
• Excellent communication and presentation skills.

Aufgaben

• Monitor market trends, customer behaviours, digital culture, and industry developments to identify opportunities for brand growth and differentiation.
• Translate customer insights, cultural shifts, and emerging trends into relevant marketing strategies and campaigns.
• Define and communicate clear product value propositions and consistent brand messaging across channels.
• Support the development and execution of annual brand and marketing strategies for key customer audiences.
• Plan and execute integrated campaigns across offline and digital channels to drive acquisition, engagement, retention, and brand affinity.
• Develop content and messaging tailored for highly engaged and fast-evolving audience segments.
• Drive engagement initiatives that encourage customer participation, advocacy, and organic shareability.
• Support and manage brand partnerships, collaborations, co-marketing opportunities, and creator engagements to strengthen brand presence.
• Coordinate and manage brand activations, events, and on-ground engagements to deliver impactful customer experiences.
• Collaborate with internal stakeholders to align product features, campaign objectives, and communication strategies.
• Track, evaluate, and optimise campaign performance based on customer insights and key performance metrics.

Kenntnisse

Brand strategy

Campaign planning

Integrated marketing

Social-first marketing

Analytical thinking

Project management

Stakeholder management

Communication skills

Ausbildung

Bachelor’s degree in Marketing

Jobbeschreibung

# Manager, *Brand*Kuala Lumpur, MalaysiaPermanent#### Duties & Responsibilities* Monitor market trends, customer behaviours, digital culture, and industry developments to identify opportunities for brand growth and differentiation.* Translate customer insights, cultural shifts, and emerging trends into relevant marketing strategies and campaigns.* Define and communicate clear product value propositions and consistent brand messaging across channels.* Support the development and execution of annual brand and marketing strategies for key customer audiences.* Plan and execute integrated campaigns across offline and digital channels to drive acquisition, engagement, retention, and brand affinity.* Develop content and messaging tailored for highly engaged and fast-evolving audience segments.* Drive engagement initiatives that encourage customer participation, advocacy, and organic shareability.* Support and manage brand partnerships, collaborations, co-marketing opportunities, and creator engagements to strengthen brand presence.* Coordinate and manage brand activations, events, and on-ground engagements to deliver impactful customer experiences.* Collaborate with internal stakeholders to align product features, campaign objectives, and communication strategies.* Track, evaluate, and optimise campaign performance based on customer insights and key performance metrics.#### Requirements* Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field.* 3 to 5 years of experience in an advertising agency, brand management, or marketing role.* Experience managing campaigns or initiatives for targeted customer audiences and communities is an added advantage.* Strong understanding of brand strategy, campaign planning, and integrated marketing execution.* Familiarity with social-first marketing, digital engagement trends, and evolving content consumption behaviours.* Experience working with creators, communities, partnerships, or lifestyle-focused campaigns is a plus.* Strong analytical, strategic thinking, and problem-solving skills.* Strong project management, stakeholder management, and organisational skills.* Excellent communication and presentation skills.* Comfortable working in a fast-paced and dynamic environment.* Curious, proactive, and highly attuned to emerging trends, digital experiences, and evolving customer expectations.