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KEKO MARKETING (M) SDN BHD is seeking an experienced Senior Export Sales Executive to drive international growth for FMCG brands. You will grow distributors, importers and B2B partners across Asia, Middle East, Europe, Africa and South America, and manage pricing, terms and Incoterms in collaboration with global partners.
The role emphasizes new market development, lead generation, and closing deals with multinational customers, while building strong relationships with distributors and retailers
KEKO MARKETING (M) SDN BHD is looking for an experienced and results-driven Senior Export Sales Executive to grow our international business and expand our FMCG food & beverage brands into overseas markets. This role focuses on Export Sales, International Sales, Business Development and Overseas Market Development. You will be responsible for developing new distributors, importers, wholesalers, B2B customers and international business partners across Asia, Middle East, Europe, Africa and South America. This is a sales and market development role, not an export documentation-only position.
Key responsibilities
Develop new overseas markets, distributors, importers and international B2B customers
Expand Export Sales across Asia, Middle East, Europe, Africa and South America
Identify and approach new overseas distributors, importers, wholesalers, retailers and business partners
Generate new leads through market research, LinkedIn, exhibitions, business matching and international business networks
Follow up enquiries, quotations, samples and sales opportunities until order confirmation
Negotiate pricing, MOQ, payment terms and commercial terms
Handle export sales discussions involving FOB, CIF and Incoterms
Build and maintain long-term relationships with international distributors and key accounts
Grow existing export accounts and increase repeat orders
Develop OEM and Private Label business opportunities
About you
Minimum 3–5 years of experience in Export Sales, International Sales or International Business Development
Experience in FMCG, Food & Beverage, Food Manufacturing or Consumer Goods is strongly preferred
Strong experience in new market development and new customer acquisition
Strong sales, negotiation, closing and relationship management skills
Good understanding of International Trade and Export Sales processes
Knowledge of Incoterms, FOB, CIF, MOQ and international payment terms
Mandarin speaking, reading and writing proficiency is required due to frequent communication, customer follow-up and business negotiations with Mandarin-speaking customers and business partners
Good command of spoken and written English
Proactive, independent, target-driven and commercially minded
About us
Join a growing Malaysian FMCG company and participate directly in the international development of brands including Glinter, KEKO and Jayer. Our international expansion covers Asia, Middle East, Europe, Africa and South America.
Develop New Markets
Build Distributor Networks
Meet International Buyers
Attend International Exhibitions
Develop OEM Business
Grow FMCG Brands Globally
Opportunities to manage larger overseas markets, take on greater commercial responsibilities and progress towards Export Sales Management / International Business Management roles
Hirer responsiveness Salary match Number of applicants
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Advertising, Marketing & Communications Services 11-50 employees
The KEKO Group was established at 1992 with our company headquarter and production facilities located in the heritage city of Malaysia, also known as the Pearl of The Orient, Penang. The KEKO Group comprises KEKO Marketing, KEKO Manufacturing and CKL Marketing.
The first business structure started in 1969, which is a family business grocery shop (known as CKL Marketing) that served local market that time. For over 4 decades of experience in this industry, CKL Marketing has further developed its business model globally to serve overseas market and developed an E-Commerce system to improve the purchasing process for our clients.
As the business expanded, KEKO Group was formed. As soon as the set up, we commenced the production of glass bottle-packed traditional tea in local market at 1993. The premium quality and exquisite taste had make KEKO become one of the dominant players in bottle-packed beverage industry in a short time. With the tremendous effort from Research and Development team, KEKO has successfully launched more than 30 products in the market.
One of the biggest milestones achieved by KEKO including the launching of new brand product – GLINTER in the November of 2004. GLINTER product emphasized on its trendy physical outlook and mesmerizing taste, which targeted young generations who are more trend conscious and looking for premium experience. Therefore, GLINTER aims to penetrate through the existing global carbonated beverage and mineral water market.
As the company developed, KEKO has also innovated existing products to meet the market requirement. Our glass bottle packaging herbal tea series have been rebranded into our new product line as Grand Tea, which available in different flavours yet still maintaining its premium quality. In the meantime, we have also launched other drinking products including Grand Soy, which emphasized at the luxurious month-feel of our exclusive soy milk. KEKO is also venturing into the new market of launching the healthy snack, our Jayer Tamarind Candy, which not only offering you a taste bite but also rich in nutrients.
Today, KEKO has established the business organization both locally and internationally. The company has now successfully expanded to more than 40 countries and also registered trademark at over 70 countries. The major overseas market consists of Asia, Europe, Middle East, Africa, Southern America, etc.
The KEKO Group was established at 1992 with our company headquarter and production facilities located in the heritage city of Malaysia, also known as the Pearl of The Orient, Penang. The KEKO Group comprises KEKO Marketing, KEKO Manufacturing and CKL Marketing.
The first business structure started in 1969, which is a family business grocery shop (known as CKL Marketing) that served local market that time. For over 4 decades of experience in this industry, CKL Marketing has further developed its business model globally to serve overseas market and developed an E-Commerce system to improve the purchasing process for our clients.
As the business expanded, KEKO Group was formed. As soon as the set up, we commenced the production of glass bottle-packed traditional tea in local market at 1993. The premium quality and exquisite taste had make KEKO become one of the dominant players in bottle-packed beverage industry in a short time. With the tremendous effort from Research and Development team, KEKO has successfully launched more than 30 products in the market.
One of the biggest milestones achieved by KEKO including the launching of new brand product – GLINTER in the November of 2004. GLINTER product emphasized on its trendy physical outlook and mesmerizing taste, which targeted young generations who are more trend conscious and looking for premium experience. Therefore, GLINTER aims to penetrate through the existing global carbonated beverage and mineral water market.
As the company developed, KEKO has also innovated existing products to meet the market requirement. Our glass bottle packaging herbal tea series have been rebranded into our new product line as Grand Tea, which available in different flavours yet still maintaining its premium quality. In the meantime, we have also launched other drinking products including Grand Soy, which emphasized at the luxurious month-feel of our exclusive soy milk. KEKO is also venturing into the new market of launching the healthy snack, our Jayer Tamarind Candy, which not only offering you a taste bite but also rich in nutrients.
Today, KEKO has established the business organization both locally and internationally. The company has now successfully expanded to more than 40 countries and also registered trademark at over 70 countries. The major overseas market consists of Asia, Europe, Middle East, Africa, Southern America, etc.
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