Performance Marketing Strategist — Data-Driven Growth

Carro; Subang Jaya; On-site; MYR 67,000 - 112,000; Full time

Benefits offered by this job

Medical insurance

Wellbeing benefits

Flexible working arrangements

Job summary

Carro, Southeast Asia’s largest online automotive marketplace, is seeking a Performance Marketing Specialist in Malaysia. You will develop and optimize data-driven campaigns across digital channels to acquire users and boost retention, while aligning with branding efforts to strengthen the overall brand presence.

You will analyze performance data, manage paid campaigns (Google Ads, Facebook Ads and more), control spend, and report insights to leadership.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in performance marketing with a track record of successful campaigns.
• Familiarity with branding strategies and activities.
• Strong analytical skills with the ability to interpret and leverage data for decision‑making.
• Proficient in using digital marketing tools and platforms.
• Excellent communication and collaboration skills.
• Ability to think strategically and contribute to overall marketing and business strategies.

Responsibilities

• Develop and implement performance marketing campaigns across various digital channels to drive user acquisition, conversion, and retention.
• Utilize data analytics and insights to optimize campaigns for maximum ROI.
• Manage paid advertising campaigns, including but not limited to, Google Ads, Facebook Ads, and other relevant platforms.
• Monitor and optimize ad spend to meet performance goals.
• Implement and manage search engine marketing (SEM) campaigns to increase visibility.
• Utilize analytical tools to track, analyze, and report on key performance metrics.
• Provide regular performance updates and insights to the leadership team.

Skills

Performance marketing

Branding

Data analysis

Digital marketing tools

Communication

Strategic thinking

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Facebook Ads

Job description

Carro, Southeast Asia’s largest online automotive marketplace, is seeking a Performance Marketing Specialist in Malaysia. You will develop and optimize data-driven campaigns across digital channels to acquire users and boost retention, while aligning with branding efforts to strengthen the overall brand presence.

You will analyze performance data, manage paid campaigns (Google Ads, Facebook Ads and more), control spend, and report insights to leadership.