Performance Marketing Specialist

Carro; Subang Jaya; On-site; MYR 67,000 - 112,000; Full time

Benefits offered by this job

Medical insurance

Wellbeing benefits

Flexible working arrangements

Job summary

Carro, Southeast Asia’s largest online automotive marketplace, is seeking a Performance Marketing Specialist in Malaysia. You will develop and optimize data-driven campaigns across digital channels to acquire users and boost retention, while aligning with branding efforts to strengthen the overall brand presence.

You will analyze performance data, manage paid campaigns (Google Ads, Facebook Ads and more), control spend, and report insights to leadership.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in performance marketing with a track record of successful campaigns.
• Familiarity with branding strategies and activities.
• Strong analytical skills with the ability to interpret and leverage data for decision‑making.
• Proficient in using digital marketing tools and platforms.
• Excellent communication and collaboration skills.
• Ability to think strategically and contribute to overall marketing and business strategies.

Responsibilities

• Develop and implement performance marketing campaigns across various digital channels to drive user acquisition, conversion, and retention.
• Utilize data analytics and insights to optimize campaigns for maximum ROI.
• Manage paid advertising campaigns, including but not limited to, Google Ads, Facebook Ads, and other relevant platforms.
• Monitor and optimize ad spend to meet performance goals.
• Implement and manage search engine marketing (SEM) campaigns to increase visibility.
• Utilize analytical tools to track, analyze, and report on key performance metrics.
• Provide regular performance updates and insights to the leadership team.

Skills

Performance marketing

Branding

Data analysis

Digital marketing tools

Communication

Strategic thinking

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Facebook Ads

Job description

Carro has carved out a reputation as Southeast Asia’s largest online automotive marketplace. This tech unicorn is a people-centric business with over 4,000 employees in 6 countries who speak 9 languages. Working here, you’ll be part of a diverse, inclusive, team that drives innovation and change, and find a place that supports your growth and development. Visit us at www.carro.co

Why work with Carro?

• Join the region’s largest online automotive marketplace with offices in 6 countries.
• Firsthand experience at reshaping the automotive industry using the latest technologies such as AI and machine learning
• Formal and informal learning and development programmes to support your growth and career progression.
• Comprehensive benefits including medical, insurance and wellbeing.
• Flexible working arrangements upon request.
• Learn from some of the most experienced mentors in the technology and automotive space.
• Meet and interact with colleagues from all around Asia.
• Pursue opportunities to work at departments in other countries and regions.
• Diverse and inclusive working environment with modern workspaces.
• Fun and engaging employee events, initiatives, and celebrations.

Performance Marketing Specialist

Our Marketing team is responsible for generating brand awareness and demand for our products and services. We design and execute various campaigns to achieve specific marketing goals ‒ all while maintaining a consistent brand image and voice.

We are seeking an experienced and dynamic Performance Marketing Specialist to join our team. The role will primarily focus on driving performance marketing initiatives, with an emphasis on data-driven strategies. Additionally, the candidate will contribute to branding activities to enhance our overall brand presence.

What you will do:

Performance Marketing

• Develop and implement performance marketing campaigns across various digital channels to drive user acquisition, conversion, and retention.
• Utilize data analytics and insights to optimize campaigns for maximum ROI.
• Manage paid advertising campaigns, including but not limited to, Google Ads, Facebook Ads, and other relevant platforms.
• Monitor and optimize ad spend to meet performance goals.
• Implement and manage search engine marketing (SEM) campaigns to increase visibility.Utilize analytical tools to track, analyze, and report on key performance metrics.
• Provide regular performance updates and insights to the leadership team.

What you will need:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in performance marketing with a track record of successful campaigns.
• Familiarity with branding strategies and activities.
• Strong analytical skills with the ability to interpret and leverage data for decision-making.
• Proficient in using digital marketing tools and platforms.
• Excellent communication and collaboration skills.
• Ability to think strategically and contribute to overall marketing and business strategies.