Performance Creative Strategist (Meta Paid Ads)

SimplyGood Sdn Bhd; Petaling Jaya; Hybrid; MYR 1,926,000 - 2,311,000; Full time

Job summary

SimplyGood Sdn Bhd is seeking a Performance Creative Strategist to own the Meta paid ads creative engine for Singapore and Malaysia markets. You’ll craft scripts and briefs, brief creators and editors, and track performance to scale what works.

You’ll test hooks and formats, grow CTR/ROAS, and drive a fast, data-driven content pipeline across hybrid work arrangements in Malaysia’s SG/MY markets.

Qualifications

• 3–5 years in paid ads creative strategy, performance marketing and DTC eCommerce.
• Experience scaling Meta ad spend above SGD 50K/month.
• Strong knowledge of hooks, direct response copywriting and consumer psychology.
• Familiar with AI content tools (ChatGPT, Claude, Higgsfield) as production accelerators.

Responsibilities

• Develop weekly creative testing roadmap (angles, hooks, formats, awareness level, persona/target audience).
• Generate and test minimally 20 new creatives per week.
• Identify winning ad concepts and iteratively test variations.
• Continuously improve CTR, CPA, ROAS and Hook Rate.
• Analyze ad performance daily (CTR, Hook Rate, Thumb stops, CPA, ROAS, CVR).
• Diagnose why creatives win or fail and act on insights.
• Write clear scripts and briefs for Creators/Video Editors (hooks, angles).
• Collaborate with editors to produce high-performing creatives and ensure fast turnaround.
• Maintain a steady pipeline of new creatives weekly.
• Build and scale Meta paid ads content engine; upload/optimise creatives in Meta Ads Manager.

Skills

Hook optimization

Direct response copy

Performance marketing

DTC eCommerce

AI content tools

Tools

ChatGPT

Claude

Higgsfield

Job description

Performance Creative Strategist (Meta Paid Ads)

Performance Creative Strategist (DTC eCommerce)

Specialist for Meta Paid Ads

Location: Selangor / Petaling Jaya (Hybrid) - 2-3 days work from home

Employment Type: Full-Time Contractor

Based in Malaysia (Focused on SG & MY Market)

About SimplyGood:

SimplyGood is a fast-growing Singapore DTC eCommerce startup brand focused on eco-friendly detergent home care products. We sell across Shopify, Shopee, Lazada, and TikTok Shop, and are scaling aggressively through content and paid ads. We are expanding to the Malaysia market this year as well.

We operate as a lean, high-performance team focused on:

Speed and execution

The Role:

This is a performance role. You own the creative engine that acquires customers on Meta Paid Ads. You write the scripts and creative briefs. You brief the creators and editors. You track the numbers. You kill what does not work and scale what does.

This role owns:

Creative performance for paid ads (Meta Ads)

You will be responsible for building and scaling a high-output content engine that drives customer acquisition in Singapore & Malaysia.

If you have spent the last 3-5 years obsessing over hooks, CTRs, consumer psychology and why one ad crushes while another dies on day 3 — this is the role.

We operate with speed. You are expected to test, learn, and iterate fast — not wait for perfect ideas.

Job Description:

Develop weekly creative testing roadmap (angles, hooks, formats, awareness level, persona / target audience)

Generate and test minimally 20 new creatives per week

Identify winning ad concepts and systematically iterate variations

Continuously improve CTR, CPA, ROAS and Hook Rate

2. Creative Performance Analysis

Analyze ad performance daily (CTR, Hook Rate, Thumb stops, CPA, ROAS, CVR)

Diagnose why creatives win or fail — not just report the numbers, but act on them

3. Creative Production & Execution

Write clear scripts and creative briefs for Creators and Video Editors (scripts, hooks, angles)

Work closely with video editors to produce high-performing creatives

Ensure fast turnaround and consistent output

Maintain a strong pipeline of new creatives weekly

4. Meta Ads Content Engine

Build and scale Meta paid ads content engine

Upload & optimise creatives for meta ads manager (Kill, scale, watch)

Must-Have

3-5 years in paid ads creative strategy, performance marketing, DTC eCommerce

Experience scaling Meta ad spend above SGD 50K/month

Strong understanding of hooks, direct response copywriting, and consumer psychology

Familiar with AI content tools (ChatGPT, Claude, Higgsfield) as production accelerators

This Role Is NOT For You If...

You are a brand or social media marketer without direct performance experience

You cannot explain your past campaign results in numbers — CPA, ROAS, Spend, Hook Rate, CTR

You need detailed instructions to know what to test next

You are looking for a slow, structured corporate environment